The 75-year-old Zhongsi brand is the core brand of China Zhongsi Group and the only silk brand listed in the National Brand Project of Xinhua News Agency. China Zhongsi Group is the only central enterprise in China with silk as its main business, and it is one of the enterprises with the oldest silk textile business in China. Its business involves sericulture and silk, cultural tourism, cultural media, high-end property, chemical trade, new materials and other businesses, and has become an important force in building a new pattern of high-quality "Belt and Road" and "double cycle" development.
"Chu He Ting Xiang Chu Yan" brand is a silk clothing brand founded by Chu Yan, the first doctor of fashion design in China and an associate professor of Beijing Institute of Fashion Technology. The brand takes silk as the main fabric of clothing, devotes itself to studying the core culture lP of the Forbidden City, Dunhuang and Silk Road clothing, and deeply cultivates the technology, culture, innovative design and industrial transformation of China silk clothing. At present, it is an important force for China to spread traditional silk products and technologies such as silk, satin, flowers and silk reeling.
It is reported that the two sides will take this brand cooperation as an opportunity to jointly create a joint brand of "China Silk Chuhe Tingxiang", vigorously promote China silk culture and China aesthetic spirit, promote the upgrading of China silk industry, jointly create a leading brand of high-quality China silk, lead the upgrading of domestic silk consumption, and make new contributions to the development of China silk industry.
At the same time, at the signing ceremony, China Silk Group hired Chu Yan as an expert professor in the international fashion talent training base to undertake the tutor work of "Doctor of Fashion Industry" and other international training projects.
It is understood that in June 5438+February last year, as a new high-end think tank of fashion industry jointly built by Beijing Institute of Fashion Technology and China Zhongsi Group, the international fashion talent training base was unveiled. The base aims to give full play to the important functions of the new think tank with China characteristics, such as political advice, theoretical innovation, public opinion guidance, social service, public diplomacy, personnel training and so on. Focusing on the inheritance and innovation of Chinese excellent traditional culture, the development of fashion industry, the transformation of economic development mode, the adjustment and transformation of industrial structure, the innovation drive and the coordinated development of regional economy, the sustainable development of China fashion industry is the goal and the school-enterprise cooperation is the feature. With the construction of talent team as the core, the project as the starting point, and the achievement transformation platform as the support, we will integrate high-quality resources, build a new think tank brand, and enhance the penetration and influence on government decision-making and public opinion.