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What does lululemon mean by singing the Spring Festival?
This means a theme marketing campaign launched by sports lifestyle brand lululemon during the Lunar New Year in 2024.

Lululemon's Spring Festival theme activity collaborated with international movie star Yang Ziqiong and eight dancers in the dance drama Wing Chun to produce a short film called Wing Chun in the Spring Festival. This short film does not use the traditional elements of the Spring Festival, but takes spring as the theme, and expresses the vitality of spring and the symbol of new life and new hope through dance performances in sunshine, breeze, running water and natural environment.