When we go shopping, we often see an unknown international brand. A skirt is 5000 yuan, and a coat 1 10,000 yuan. Many netizens say that you can't buy a few clothes with a monthly income of 10 thousand. What materials are these international big-name clothes made of? Why are they so expensive? What's the difference between it and our clothes with tens of dollars? Let Bian Xiao answer your questions today.
In fact, the price of the same brand of clothing in China is several times more expensive than that in foreign countries. Take Tommy's T-shirt for example. At Macy's in new york, the cheapest one is less than $30, which is about one RMB in 200 yuan. The cheapest in China is also close to 700 yuan, with a difference of more than three times. More interestingly, many clothes of these brands are made in China, and the raw materials and production costs are the same, but we consumers have to spend more money on them.
For example, a garment with 30 yuan cost may cost 10 to 20 times, or even more, from the factory to the price increase between merchants and agents at all levels and finally to the shopping mall. In general shopping malls, the cost price of a dress that costs 300 yuan to 400 yuan is only 300 yuan to 400 yuan, while the cost price of a dress that costs 700 yuan to 800 yuan is only 100 yuan. Simply put, the cost price is generally lower than the bid price 10% or even lower. Generally speaking, clothing stores will hire one or two salespeople. As long as the goods are right, if you sell one piece a day, you will have the labor, store rent and tax for one day, and the rest is pure profit.
Other clothes will be priced according to style and sales volume. Assuming that retailers get the price in 50 yuan, they will at least list 100 yuan, which should be a more conscientious price. As for those big brands, because there are many agents at all levels, and each agent has to make money, plus factors such as shopping mall rent and inventory risk, shopping guide salary, etc., the ex-factory price of a 1000 yuan garment will not exceed that of 300 yuan. Some small brands in shopping malls should have more objective profits.