1. Promotional poster is an eye-catching advertising form, and a good poster can attract audience buyers into the store.

2, can vividly convey our product information and various promotional activities, is a necessary prescription for discounts, promotions, postage, spikes, etc.

How to write a special poster? Why should I listen to you? Grab customers with eye-catching headlines. )

2. Why should I buy your product? (Educate customers, list at least five advantages and form selling points)

3, increase the guarantee (reverse the risk of customers)

4. How to prove that what you said is true? (The best methods are celebrity witness, customer witness, successful case, physical display, expert testimony, visual proof of pictures, statistics, publicity reports and so on. )

5. attack the weaknesses of competitors? Anthony robbins, a potential master, is the rule of success in 30 days. Matthew Shiwei, a hypnotist, said that our success is solved in one minute, not as long as 30 days. )

6. Why do you want to buy your products today? Provide strategies for immediate action and provide consequences for not taking immediate action. )

Headline strategy: grab customers with eye-catching headlines.

You must write a title that can catch the eye and stimulate the reader's desire to read. Therefore, the title you create should clearly and accurately tell your consumers what products or services you will provide.

Almost all copywriting, advertisements, promotional POPs, leaflets, posters, newspaper advertisements, magazine advertisements, investment advertisements, e-mails, exhibitions, news articles, website home pages and book titles use the title strategy.

Ladies and gentlemen, 80% of the results of leaflets or sales letters are determined by the title, and the remaining 20% of the chances of success are determined by your content.

A little modification of the title will make your potential customers have more responses; The advertise master say that people who read that headlines are five times as many as those who read the text.

What is a title? Is to give customers the greatest benefit. What are subtitles? Is the second biggest benefit to customers.

Strong words can have a strong effect.

The two most valuable words in advertising headlines should be "free" and "brand-new". Advertising colleagues summed up a set of words that can attract people's attention, such as:

"Free" (free trial, free trial, free dissatisfaction);

Brand-new (brand-new business strategy, brand-new whitening effect);

"Announce" (announce a new plan and announce the advent of Virgin Cola);

"New" (new professionalism, new larded, new calcium in calcium, new Contek);

"Now" and "Finally" (China astronauts finally went to heaven);

"Price reduction" (30% price reduction) (25% price reduction again);

"How to do it" (how to moisturize the skin and how to sleep better);

"How" (how to get rich successfully, how to improve your living standard, how to attract more beautiful girls);

Why (why his teeth are whiter than yours, and why this neighborhood is so clean.

How to do promotions, posters and coupons in physical stores? When it comes to doing activities in physical stores, the first thought that jumps out of most people's minds is discounts. It seems that there is no other way but to discount. I tell you, discount is the stupidest way of all activities. Once a store decides to start a discount, it means that the store is not far from closing.

Many people say there is no discount. What should I do? Today, I will teach you three methods that are better than discount 1000 times. You have to like them first, collect them and watch them more than ten times.

The first one is called buy one get one free. For example, this thing 100 yuan, you can tell the customer that you spent 100 yuan to buy this thing, and I will give you the same thing. It's called buy one get one free. However, there is a skill in doing this kind of activity, that is, we must find a reason, such as the reason that we cooperate with manufacturers to subsidize together, so as to bury benefits for you to restore the original price in the future. This is more reasonable.

What is the second method called? For example, if you open a clothing store, you say that you spend 300 yuan here, and I give you 300 yuan cash, but I divide this 300 yuan cash into 10 times and return it to 30 yuan every month. In fact, the purpose is to lock in customers and repeatedly enter the store 10 times. You said that after you entered the store 10 times, you have been unable to make any other transactions. The advantage of this method is that it can not only receive a large amount of cash quickly, but also lock in the long-term sustainable consumption of customers.

The third way is to buy something to send a mobile phone or a fuel card, which is called hard currency. For example, my friend Chen, who works in a clothing store, does what others do. Pre-store 9688 in their home, he is a clothing wholesaler, pre-store 9688 in their home, and then give away an Apple mobile phone worth 9688. Through this activity, more than 150 such mobile phones were delivered within one week, but the consumption of these 150 people was locked for two years. So for physical stores, we want to be more attractive, want to explode stores, and even lock in customers.

The lowest way is to give a discount, unless you quit the store in the future, you will get a discount. If you want to continue to do it, I suggest you learn all kinds of eighteen weapons of Ding Dong marketing. These methods are at least 100 times and 10000 times stronger than the discount method. For example, like the three methods we just mentioned above, you should seriously consider whether it can be used in all industries. So doing business, especially opening a physical store, does not mean that my store is just sitting there waiting for customers to come. If you just do this, you will eventually wait for death. We must do it in a clever way.