brand introduction
Diesel's Chinese name: diesel. The original meaning of Diesel is "diesel". Renzo rosso, the founder of Diesel, explained the meaning of the brand: "Diesel is a short and catchy word. Although some customers think that we are selling diesel engines, this is the connotation of our jeans-full of vitality and vigor. " Diesel is a famous Italian denim fashion brand, founded by renzo rosso on 1978, and now it has become one of the 14 brands of Italian fashion company Genius. At that time, Diesel was only a second-tier brand with a value of $7 million (Genius Group owned popular brands such as Katherine Hamt, Martin Guy and Ten Big Boys).
Brand archives
Country: Italy
Date of establishment: 1978
Founder: renzo rosso.
Current designers: Wilbert Das, a designer from the Netherlands, graduated from Anam Academy of Fine Arts, Wilbert Das and Vigorov Victor &; Rolf brand's designer duo Viktor Horsting and Rolf Snoeren are brothers. (Victor &; Rolf) The brand was only acquired by Brave Group to which Diesel belongs.
Brand history
1978, renzo rosso founded the Diesel brand.
1979, Desai men's wear series was born.
1984, the children's wear line Dieselito was born, and later it was renamed Diesel Kids.
1985, renzo rosso completely repurchased the Diesel brand.
1989, diesel women's wear was born.
In February 2008, the "Diesel Black Gold" high-end ready-to-wear series was launched, with Wilbert Das as the creative director. "Black Gold in Desai" is a rescue for the excessive popularity of the main line of Desai. It is more pioneering and expensive, and it is only suitable for a few people.
Diesel Cross-border Cooperation "500 by Diesel": a fashionable car model jointly designed by Diesel and Fiat Fiat 500. The appearance and interior of this model are designed with diesel oil. Since 20081October 9th, it has sold 654.38+065.438+000 million vehicles worldwide.