Elder brother's women's dress, originated from Taiwan Province brand, was founded in 1977. The name "brother" comes from the founder's idea of shaping brothers to work hard with one heart and one mind, and also contains the emotional sustenance of family harmony and never separation.
The brand positioning of elder brother's women's clothing is white-collar women over 30 years old, and its theme is to relax in tension and fashion in maturity and dignity. Women's wear for buddies has always wanted to carry forward the Confucian culture in China, but in the style of buddies, it embodies many western clothing elements.
An important reason for the success of brother brand is the correct choice of market segmentation strategy. In other brands, products are mostly aimed at young people. In the fierce competition, Brother aimed at the backbone market of middle-aged white-collar workers, and made a lot of articles from clothing design, marketing network to image design, thus winning the favor of consumers of this age group and always being among the best in domestic women's wear sales.