Honeys is a very influential fast fashion brand in Japan.
Horney was born in Fukushima, northeastern Japan. Mr. Hui Changjiang graduated from Waseda University in his early years. After working in TV station for a period of time, he returned to his hometown of Fukushima and inherited his family's hat-making industry. However, due to the change of dress habits, the demand and market of hats gradually shrank, so Mr. Jiang Jiuyijiu began to travel between Tokyo and Fukushima, taking advantage of the differences in prices and styles between regions to start clothing sales, and set up a factory in 1985 to start self-processing.
At present, Honeys has developed into a listed company, with more than 600 stores in Japan, and continues to expand at a rate of three days. Honeys consists of four brands: CINEMA CLUB, 18-30-year-old women's lovely style; GLACIER, Kobe style, suitable for professional women aged 20-29; J-HONEY, 13-35 years old female sports and leisure style; C.O.L.Z.A, va va voom style, suitable for women aged 15-25.