Of course, you may think that iPhone6s, iPadPro, Samsung S6 and other products have not brought you surprises, so 20 16 is more worth looking forward to. When the mobile market matures, it will naturally usher in changes, and new technologies will soon enter the consumer market. These are all parts worthy of attention and expectation in the digital circle next year. Personally, I have a clear list in mind. You may wish to follow me to see the expected technical trends and products of 20 16.
1. How does the machine king change?
There is no innovation in this year's flagship mobile phone? Indeed, the iPhone6s with a new color, the Samsung S6 with a plastic body and a glass body, or the Sony Z5Premium with a 4K screen may not be as shocking as when the iPhone first came out. Obviously, the smart phone industry has matured, and maturity means that drastic innovation will not come soon, and new technological trends are still taking shape.
First of all, the most anticipated thing is Apple's iPhone7. Every time there is a big update, Apple always brings a brand-new design. In fact, from the big screen of iPhone, I think Apple really needs to optimize its design. Why? Because the whole mobile phone design is not compact enough, compared with similar models, the sense of control is slightly lacking. At present, we know that Apple may cancel the 3.5mm interface and use Lightning as the earphone interface; At the same time, the non-entity Home key patent has also been exposed, which is undoubtedly expected. Imagine that if the Home button can be integrated on the touch screen, the body of the iPhone7 will be greatly reduced.
What about Samsung? Since S6 has actually been completely changed, critics believe that S7 should not change much, but it will add regular upgrades such as 3D touch screen and clearer camera. It is worth noting that patents on Samsung flexible screen mobile phones are constantly emerging, and Samsung obviously wants to subvert the traditional design through flexible design. As for whether 20 16 can be achieved this year, it is still unknown, but with the emergence of new nano-circuit boards and components, the real flexible mobile phone is getting closer and closer to us.
2. Virtual reality may change our life.
Virtual reality is really here. In 20 16, Sony PSVR, OculusRift and HTCVive will be launched. At the end of the year, various manufacturers have made big moves, including showing new games and even using the marketing method of buying and sending games. It can be seen that virtual reality will first attract consumers with the most intuitive and immersive game form.
Then, Hollywood film companies have set their eyes on virtual reality, not only in the field of personal consumption, but also in planning cinema technology that integrates virtual and augmented reality technologies; At the same time, gymnasiums and game places based on virtual reality have appeared in foreign markets, and even some brand hotels take virtual reality as a service project, so that guests can enjoy virtual reality travel.
20 16 is undoubtedly the year of virtual reality. As long as manufacturers really find the reason for users to pay for equipment and launch a lot of software resources in time, the traditional entertainment form that people have been staring at TV and computer screens for decades may really be changed.
3. Smart watches are even more "watches"
At the beginning of this year, the Golden Edition of AppleWatch was famous for a while, and celebrities at home and abroad "showed off their wealth", which made people feel that smart watches can be so expensive. At the end of the year, TAG Heuer smart watch went on the market, becoming the highest-priced AndroidWear, and the order instantly exceeded 65,438+10,000. TAG Heuer had to increase production to meet the market demand.
According to market research data, smart watches headed by AppleWatch have had an impact on the Swiss watch industry, and the year-on-year sales volume has dropped significantly. The example of TAG Heuer has proved that smart watches that have been neglected before can really affect people's buying behavior to a certain extent. After all, everyone only needs to wear one watch.
In 20 16, it is expected that more Swiss watch companies will enter the field of smart watches. We can expect more beautiful and fashionable styles to go on the market, and of course it is best to have a wider positioning. In addition, some smart Watch styles such as Moto3602 and Huawei Watch this year also show that the products of technology companies can be more fashionable and wear-resistant, and consumers will have more choices.
Four. Problems with health monitoring equipment
Consumer data and market research show that users are less and less interested in sports bracelets with single function. On the one hand, the bracelet with single function lacks user stickiness, and smart watches and GPS watches are more targeted and popular, so the market for bracelet-type motion monitors is naturally getting smaller and smaller.
It is worth noting that technology manufacturers are exploring new forms of health equipment. A popular word is "decompression". Modern people are under great pressure and have little time to relax, so devices that are easy to use and can relieve their emotions at any time have become new market highlights. Headphones based on EEG monitoring can monitor EEG changes, and applications can realize decompression behavior. This concept is gradually accepted by more and more users, and it is expected to form a trend next year.
On the other hand, sports equipment needs to be more practical and easy to use. At present, some start-ups have launched sportswear with basic EMG sensors, while clothing giants such as Adidas and Nike are already developing new sportswear and sports shoes. Of course, we may need to wear an extra receiver on our clothes, but at least your sportswear can not only monitor the number of exercise steps, but also include the heart rate and muscle training intensity, which will undoubtedly help users exercise healthier and better.
Verb (abbreviation of verb) The platformization of smart home
After several years of market exploration, smart home products have begun to enter the family. For example, the author himself is using a smart plug, which is really convenient without turning off the lights every time. However, the data also shows that consumers may buy a single product after they set foot in smart home products, but there are still some obstacles to the overall layout of smart homes. In fact, the reason is very simple: there are too many smart home platforms, the setting cost is too high, and users have no energy to learn and understand complex compatibility issues.
At present, the standards that can be expected are Apple HomeKit, Google Nest and Samsung SmartHome. The reason why they are on the list is that the above three major manufacturers are most likely to form a platform development in terms of financial resources, platform quality and technical strength. HomeKit-compatible smart home products have been listed one after another, and Nest has also established compatibility standards. Samsung's home appliance product line is undoubtedly a senior advantage, and it is an advantage to deeply integrate the smart home platform and form an industrial chain.
6. The next generation mainframe war has begun.
We all love games, because playing is one of the most basic human nature. Now, you may still be worried about choosing Sony PS4 or Microsoft XboxOne, but soon, maybe next year, we will see a new generation of game consoles.
Nintendo is obviously the most likely to enter the market first. The patent has been leaked at present. Nintendo's new handle has a built-in LCD or OLED screen, and even supports naked-eye display technology like 3DS, except that the rocker button proves that no traditional game buttons are designed. In addition, the patent also shows that this handle can also realize Internet operation, and its function is very novel. According to the previous news of the Wall Street Journal, Nintendo's new host NX (tentative name) is likely to be released on 20 16, and this handle is most likely NX handle.
As for the new consoles of Sony and Microsoft, they may not be released so soon, but obviously there will be more news worth looking forward to next year. It can be predicted that more powerful performance and support for more new game experiences (such as virtual or augmented reality) will be the development direction of future game consoles.
abstract
People need freshness, so manufacturers are also trying to innovate and bring new consumer electronic products every year. Of course, the formation of the trend is not a day or two, but also needs the accumulation of basic technology and more mature ideas to achieve. In short, there are always many things to look forward to in the new year. I hope our digital life will be better on 20 16.