My content mainly takes clothing live broadcast as an example, and other categories can be used as a reference for thinking. It is very important to choose a platform before starting the live broadcast. From the current point of view, I think the platform is well chosen, and the energy paid is less than half. The importance of choosing a platform that suits you accounts for 50% of the live broadcast.

Now is the era when traffic is king. Any enterprise is trying to grab traffic. I contacted someone when I was doing a live broadcast. 16 started to be showman, with annual sales of 10 million and net profit of 26%. If I don't sing or dance, I just sell goods.

At present, Taobao, Aauto Quicker, Watermelon Video and Tik Tok are the mainstream platforms for live broadcast. These are the platforms where I know more. Different platforms have different operating ideas and user groups. Download these softwares to play before doing them.

Second, find the source of goods.

You cannot make a silk purse out of a sow's ear. If you want to bring goods to work, solving the goods is the fundamental problem. There is a clothing supply chain, beauty cosmetics and beauty cosmetics, both at home and abroad.

So before you do it, look at the resources around you and see if there is a suitable supply. If not, take action. As for the source of goods, it is also 78 years of experience in making clothes: don't worry about hoarding goods. Many people are too tired to make clothes, don't make money, and are crushed to death by inventory. Clothing is like this, it is expensive to buy, and it is difficult to deal with it when it is in stock.

It is best not to hoard goods from scratch, but to sell other people's goods at a lower profit. Looking for the supply of clothing categories, you can look at the market around you first. At present, e-commerce in Hangzhou is developed, and the ecology of Taobao live broadcast has made a large number of live broadcast bases. These places don't need you to buy goods, they provide venues for free and help her sell goods directly. extensive

Third, live broadcast equipment

Different platforms choose different equipment and have different requirements for equipment. Taobao live broadcast can be broadcast live on mobile phones or computers, but most of them have popularized computers, and the requirements for computer configuration are relatively high. You can trust me privately for the specific configuration. Aauto Quicker and watermelon videos are mainly mobile phones. Try to choose a mobile phone with high configuration and clear camera.

In addition to mobile phone equipment, another important equipment is lighting, and the live broadcast requires higher lighting in the live broadcast room. For indoor lighting layout, it is very important to choose a larger dome light, and then the front ring light. The sound part is usually brought by the equipment, and the sound card is rarely used. Half of the anchors who sing can use sound cards.

Extended data

Since July 1 2020, China Advertising Association has formulated the Code of Conduct for Webcast Marketing Activities, focusing on regulating the billing and false propaganda behavior of the live broadcast industry. The situation of live broadcast with goods has been mentioned many times in the Specification. Brushing bills is more common in the live express delivery industry, and some of them sell more than 100 million yuan, but then a large number of orders are returned; There are also live broadcast platforms and anchors that create false prosperity by fictional online audiences.

/10 2020 On June 20, 2020, the General Administration of Market Supervision issued the Measures for the Supervision and Administration of Online Transactions (Draft for Public Comment) to solicit opinions from the public. The exposure draft clarifies that other network service providers, such as social networks and webcasts, should fulfill the responsibilities of online trading platform operators according to law when they meet certain conditions. At the same time, the information display of webcasting activities has been specially stipulated, requiring the platform to provide live viewing function for online trading activities carried out by webcasting.

Baidu encyclopedia-live broadcast with goods