It is to transform the non-visual content of CI into static visual identification symbols, and spread them directly at the widest level in extremely rich and diverse application forms.

VI design usually refers to the visual identification system. VI design is a design achievement that visualizes the internal temperament and market positioning of an enterprise under the guidance of management science and through graphic design.

Some people associate VI design with corporate visual image, which is incorrect ~ Compared with corporate visual image recognition (VI). The former is the inherent objective visual image of the enterprise, that is, whether the enterprise has formulated its own VI, whether the formulated VI is successful or not, and the visual image of the enterprise exists, but whether it can leave a deep and good impression on others. The design of enterprise VI is the process of realizing the three-dimensional visual image of enterprise.

To sum up, if the LOGO of an enterprise is the soul of an enterprise, then VI design is the skeleton of a person.