It is considered that grass green is the most potential color, because it is full of vitality and can make people feel calm and comfortable.
How do popular colors come into being?
Pantone has been releasing the annual fashion colors since the turn of the century. 16
Over the years, this color usually determines the future fashion trend, affects the trend of interior decoration, and changes industrial design. Especially last year's annual color-pink crystal (rose
Quartz and Serenity have caused a lot of discussion about gender ambiguity and equality on social networks.
So, how did Pantone choose a popular color? What exactly does a color expert do? What does Pantone mean by "equal treatment" in the field of color? What should I do if "vegetation green" doesn't suit me?
Pantone has a team that travels all over the world, looking for signals of popular colors and observing the trends of various countries, especially the trends of young people. At the same time, it studies the psychological and logical significance of color, people's emotional expectation of color, and how color can help meet people's needs.
Since the spring, the team has been looking around for inspiration. In summer, we began to look for the so-called
Evidence points, comparing pictures and materials, there will be a preliminary result in late summer and early autumn every year. Pan Tong pays attention to the art world and movies, important entertainment industries and large-scale sports events. Where are they held? What colors are popular in these host cities? What kind of uniforms do people wear? Then we went back to fashion and changed makeup very quickly.
Pantone's choice of color is not just a fashion trend. Popular colors like these two years seem to be related to the international situation and politics. In many parts of the world, there are worries and turmoil. Pantone hopes to provide a color that can convey a little hope concept. At the same time, the increasingly high-pressure and fast-paced modern life may give people a little relaxation.