February 2008-Lianchuang Ceyuan and IDGVC invested.
June 2008-Softbank Safran and Qiming Chuangtou jointly invested in VANCL Vanke Eslite, the most growing emerging enterprise: VANCL Vanke Eslite finally stood out from tens of thousands of enterprises and was selected as "the most growing emerging enterprise in 2009" together with Alipay, Tianyu Langtong and Hanting Hotel. Chennian believes that Vanke Eslite, as a new company operating for less than two years, is a service brand rooted in the Internet. In just one year and ten months, consumers' trust in VANCL has increased thousands of times, thanks to leading technology, brand culture and cost-effective products and services. Since 200 1, "2 1 Future Star-the Most Growing Emerging Enterprise" has been held for the ninth time, and this ranking is the most authoritative selection of high-growth innovative enterprises in China. This survey, sponsored by China Entrepreneur, aims to find and recommend the rising stars in China and explore the ways for the rapid growth of small and medium-sized enterprises. It is an influential selection activity in domestic financial circles. Vanke Eslite's products!
From June 5438 to February 2009, Vanke Eslite won the first place in "2009 Deloitte's Top 500 High-tech and High-growth Asia-Pacific Region".
20 10 V+ was officially launched.
20 10 year 10 was rated as "Top 50 Enterprises with the Most Investment Value in China" by Zero2IPO.
201February 16 Vanke eslite stood out from thousands of candidate enterprises in the mainstream format of 13 and won the title of "2065 438+00 Top Ten Commercial Brands in Beijing", which is also the only retail e-commerce brand selected.
On 2011February 2 1 day, the mobile phone customer network and mobile phone client products were officially launched, which officially expanded the radio business.
2. Where can I find the historical price of Vanke Eslite from June 5438+ 10, 2007? Choose the business model of online sales of self-owned clothing brands and release VANCL Vanke Eslite.
At present, it is the leading clothing brand rooted in the Internet in China. According to the latest iResearch report, Vanke Eslite has ranked among the top four online B2C revenues in China.
Its achievements are not only regarded as an innovation in the e-commerce industry, but also a miracle in the traditional clothing industry. In May 2009, it was recognized as a national high-tech enterprise.
The reasons for the rapid rise of Vanke Eslite can be summarized as follows: 1, leading technology, using the Internet to integrate advanced China garment manufacturing industry; 2, customer experience first, cost-effective management; 3. Brand culture conforms to the trend of Internet fashion consumption; Chennian and his team have many years of tacit cooperation, market sensitivity and excellent execution. At present, Vanke Eslite has expanded to six categories: men's wear, women's wear, children's wear, shoes, accessories and home furnishing. With the deepening of various categories, it will become the first choice for netizens to buy clothes.
Then, where can I find the historical price of Vanke Eslite? I found a tool website dedicated to e-commerce to serve the majority of online shopping groups. It's the West Rail. com/。
Hope West Rail. Com can help you find Vanke Eslite which is more suitable for you.
3. The specific introduction of Vanke Eslite Company VANCL (Vanke Eslite) Vanke Eslite was founded by Mr. Chen Nian, the founder of Joyo.com. VANCL operates Vanke Eslite (Beijing) Technology Co., Ltd., and the main operator is the backbone team of Joyo.com. ..
Led by famous designers in Europe and America, it gathers the essence of classic styles of top men's wear brands, and refers to the body characteristics of Asian men, and selects high-count fabrics for personal production, so that users can enjoy luxury quality at a medium price and advocate simplicity, depth, freedom and environmental protection. From June 5438 to October 2007 10, we chose the business model of online sales of our own clothing brands and released VANCL Vanke Eslite.
At present, it is the leading clothing brand rooted in the Internet in China. According to the latest iResearch report, Vanke Eslite has ranked among the top four online B2C revenues in China.
Its achievements are not only regarded as an innovation in the e-commerce industry, but also a miracle in the traditional clothing industry. In May 2009, it was recognized as a national high-tech enterprise.
The reasons for the rapid rise of Vanke Eslite can be summarized as follows: 1, leading technology, using the Internet to integrate advanced China garment manufacturing industry; 2, customer experience first, cost-effective management; 3. Brand culture conforms to the trend of Internet fashion consumption; Chennian and his team have many years of tacit cooperation, market sensitivity and excellent execution. At present, Vanke Eslite has expanded to six categories: men's wear, women's wear, children's wear, shoes, accessories and home furnishing. With the deepening of various categories, it will become the first choice for netizens to buy clothes.
At the same time of rapid business growth, Vanke Eslite has received three rounds of investment from IDGVC, Lianchuang Ceyuan, Softbank Safran and Qiming Chuangtou in the first ten months of operation. The reasons for the rapid rise of Vanke Eslite are: 1, leading the technology and integrating the advanced China garment manufacturing industry with the Internet; 2, customer experience first, cost-effective management; 3. Brand culture conforms to the trend of Internet fashion consumption; Chennian and his team have many years of tacit cooperation, market sensitivity and excellent execution.
At present, Vanke Eslite has expanded to six categories: men's wear, women's wear, children's wear, shoes, accessories and home furnishing. With the deepening of various categories, it will become the first choice for netizens to buy clothes. Brand characteristics of Vanke Eslite Under the simple style and careful color style, the design concept of VANCL from Italy can be summarized as: removing unnecessary decoration, emphasizing comfort and elegant performance, and providing excellent cosmetic effect for non-muscular men.
VANCL's menswear design is neither sexy nor eye-catching, but it shows first-class quality and popularity in workmanship and fabric texture, and it is a very decent and prestigious brand in the workplace. VANCL Vanke Eslite insists on international first-line quality and reasonable price for the middle class.
Advocating a simple and decent lifestyle, I hope to be decent when interacting with people, and in this flashy atmosphere of returning to reality, the brand spirit of VANCL Vanke Eslite is more tacit in the general trend. At present, VANCL can be said to be affordable for ordinary men, not to mention many preferential activities. As long as you often visit VANCL's website when you have nothing to do, you will have unexpected gains, because its preferential activities will make your online car purchase full and your wallet will not be reduced much. For example, the current 7-day purchase restriction is even more crazy.
VANCL's overall design style still maintains the spirit of simplicity and elegance. Because of Oxford spinning series, it is more casual and younger.
VANCL non-ironing Oxford cotton shirt adopts the world's top anti-wrinkle assistant technology, which can be directly dried without dehydration and almost ironing, ensuring that your shirt will maintain a high degree of non-ironing effect after repeated washing. Edit this paragraph of Vanke Eslite brand concept VANCL, an Internet fashion lifestyle brand.
VANCL advocates a simple and decent lifestyle, adheres to international first-line quality and reasonable price, and is committed to providing high-quality and exquisite life for emerging Internet groups. Edit this paragraph Vanke Eslite corporate culture integrity-the core value of -VANCL brand concept.
-Adhere to the principle of sincere hospitality and take it as our responsibility to provide cost-effective products. -At any time, VANCL does not hide his problems and faces them bravely.
Pragmatic-Vancl's code of conduct for doing things for people. -Don't do anything flashy and grandiose, but be down-to-earth even if you aim high.
-regardless of personal gains and losses, focus on team interests and create a simple and efficient working atmosphere. Innovation is a solid guarantee for the rapid growth of Vanke Eslite.
-Encourage innovation with an open attitude and improve performance through continuous innovation. -Every day is in crisis. Only by constantly innovating and embracing change can we successfully cope with the uncertain future. VANCL (Chinese name: Vanke Eslite, referred to as "Vanke") is the name of its founder Chennian. He chose many names with brand consulting experts, artists, artists and cultural figures. Finally, I think the name VANCL is very foreign and has a second temperament. Finally, I chose this one. It has a Chinese name, called Vanke City.
And what exactly does VANCL mean? Some people think that VAN stands for Pioneer, C stands for Chennian, and L includes Lei Jun (former president of Jinshan Group and one of VANCL shareholders). Edit this company history 65438+20071October 65438+August 2007-VANCL Vanke Eslite was officially launched in February 2008-Lianchuang Ceyuan and IDGVC invested 2065438+May 2000 V+2065438+July 2000 White Bar was officially launched in June 2008.
Chennian believes that Vanke Eslite, as a new company operating for less than two years, is a service brand rooted in the Internet. In just one year and ten months, consumers' trust in VANCL has increased thousands of times, thanks to leading technology, brand culture and cost-effective products and services.
Starting from 200 1, "2 1 Future Star-the Most Growing Emerging Enterprise" has been held for the ninth time, and this ranking is the most authoritative needle in China.
4. Where is Vanke Eslite, referred to as Vanke for short? This is a clothing marketing website in Chinese mainland and its clothing brands. The brand is mainly casual clothes such as T-shirts and Polo shirts, with high quality design and relatively favorable price. In addition to clothing, shoes and hats, Vanke also operates some household items.
The founder of Vanke Eslite is Chennian, the founder of Zhuoyue.com, a famous online bookstore in China. He also adopted network marketing, which saved the intermediate expenses in the sales process and made the product price lower.
The unique copywriting design on billboards in the street, together with its brand spokespersons Han Han and Wang, has produced good publicity effect, and this text format has also been dubbed as "common things". Many netizens in China have recreated advertisements and spoofed many celebrities.
5. Which business magazines have cases of PPG or VANCL Vanke Eslite? Lei Jun said that when I founded VANCL this time, what I thought most about was how to get enough money to make the old and entrepreneurial team have enough money to make VANCL a great enterprise.
This time, we are much luckier. First, we met many "distinguished people". Secondly, we have a good opportunity. Before the financial tsunami, we completed three rounds of financing, amounting to tens of millions of dollars. E-commerce is a very promising industry in China. It has a history of ten years now, but there are still many difficulties, such as payment, distribution and reputation in the shopping process, and changing users' shopping habits.
In order to solve these difficulties, VANCL is determined to transform into a brand, saying that channels are no longer the core. VANCL Vanke Eslite recently officially released a new brand definition, which shows that VANCL is determined to take the road of branding, and e-commerce as a channel is no longer the core of VANCL brand genes. VANCL's latest brand definition is: "VANCL? Vanke Eslite is a brand of clothing, home and fashion products made by the Internet.
VANCL insists on providing the middle class with international first-class quality and reasonable price. VANCL advocates a simple and decent lifestyle.
In this flashy atmosphere, VANCL's brand spirit is more tacit in the general trend. Chen nian, CEO of Vanke Eslite, said that the positioning of Vanke Eslite on the Internet has realized the difference of Vanke Eslite, the stability of McCawlin and the ups and downs of PPG, thinking that early warning comes and goes quickly. Later, Vanke Eslite occupied Beijing and surpassed PPG in just over five months to "win" the northern market.
Now PPG, VANCL, McCawlin, NTNY, Carris…… have established a separatist regime, and most of their opponents have embarked on the path that PPG once took. This road is called light assets, because it is based on B2C, which is more thorough than the trend of Metersbonwe, Bang Wei, Bang Wei, Li Ning and China.
Walking on the busy street, you can easily find Metersbonwe Bang Wei's store in Bang Wei, but when you turn off the TV and computer, it's hard to see Daniel Wu join Vanke before going to VANCL in PPG vice president Huang Langyang. At present, he is responsible for the strategic planning of Vancl, and there may be other arrangements next. Other senior officials of PPG also left their posts.
Yesterday, it was even reported that Li Liang, the founder of PPG, absconded with $20 million. According to relevant sources: "At the end of September this year, Li Liang absconded with stolen money, and it is estimated that he took away about $20 million."
At present, the management team of PPG has also been scattered around. Although there are still promotional advertisements on PPG's website, in fact, the business has basically stagnated.
It is reported that in addition to Huang Langyang's battle, Vancl, a clothing online direct selling brand jointly created by PPGCMO and Zhao He, will become the next Amazon. These undoubtedly play a decisive role in the brand building and cultural promotion of Vanke Eslite, and are also an important means of Vanke Eslite's e-commerce strategy.
3. From the construction and design of Vancl mall platform, to consumers' shopping process experience, to logistics distribution and after-sales service; Analysis: Advertisements guide consumers to the Vancl online shopping mall platform to undertake the page optimization and visual effects; Consumers cultivate trust through the good user experience of the online mall platform and place orders through cash on delivery; Receive products through efficient logistics and distribution; The user's first product experience; The product quality influenced by VANCL or its virtual clothing business enterprises suddenly increased, and VANCL, a leading online direct selling clothing enterprise, raised $30 million against the trend. The booming situation inspired the confidence of clothing enterprises in many cities across the country. Influenced by VANCL, garment enterprises all over the country have broken through the original thinking mode and business model of traditional industries and joined the virtual management team.
The popularity of virtual management is "enterprise network management" represented by VANCL, which belongs to a form of "virtual marketing". It is a new business model characterized by modern knowledge economy such as brand, trademark, reputation, technology and network. Enterprises are responsible for their own brands and sales networks, and put most of their energy into product research and development. VANCL entered the design era. I am very happy to see Lao Rong transform into the public relations department of VANCL, a leading B2C enterprise in electric service.
VANCL said that with Laorong's position and contribution in the field of e-commerce, transforming clothing B2C is definitely a good thing for this sub-industry. Vanke Eslite hopes that more professionals will participate in online clothing shopping. Only when everyone cultivates and cares for this market, the space of clothing B2C in the future will be bigger and more predictable.
When asked about VANCL's leading strategy, VANCL said that after nearly a year of rapid development, the performance of VANCL market is obvious to all. At present, VANCL has invested more energy in quality upgrading, mainly promoting targeted design that better matches the target group, and has entered the stage of design and brand. VANCL overwhelmed PPG and occupied the men's B2C market with its unknown marketing method behind its success. Some people are studying the success of Vanke Eslite, while others are wondering why PPG, once a smash hit, was occupied by Vanke Eslite, which came from behind.
The advertisement of PPG is a bit crazy, and VANCL pays more attention to the precise positioning of the target group. Why VANCL can succeed, in addition to its strong capital chain, there are little-known online marketing methods behind it.
Internet marketing is like keyword search. It is necessary to know whether the turnover rate of customers searching for laptops is high or Lenovo notebooks are high. This accuracy is efficiency. Vanke Eslite is very smart. It invites customers to see the future of online direct selling from the success or failure of Vanke Eslite and PPG. If we want to find the same reason why PPG and VANCL have achieved today's success, there are only two points: because they are men's shirts; Because it is affordable. Youngor, a leading clothing enterprise in China with a history of more than 20 years, has surpassed the average daily sales of men's shirts of PPG with a history of only two or three years. Who in business is not crazy about it? When VANCL Chennian announced in March 2008 that the average daily sales exceeded PPG, more businessmen will explore the mystery and how many miracles can be created in the field of shirt online direct sales.
However, only when time passes and everyone calms down from the craze and sees more thoroughly, Kuaiqian will join hands with VANCL Nuggets in the men's direct selling market and reach a new height with VANCL, the leading brand of men's direct selling.
6. What is the corporate culture of Vanke Eslite? Integrity is the core value of Vanke Eslite brand concept. -Adhere to the principle of sincere hospitality and take it as our responsibility to provide cost-effective products. -At any time, VANCL does not hide his problems and faces them bravely.
Pragmatic-Vancl's code of conduct for doing things for people. -Don't do anything flashy and grandiose, but be down-to-earth even if you aim high. -regardless of personal gains and losses, focus on team interests and create a simple and efficient working atmosphere.
Innovation is a solid guarantee for the rapid growth of Vanke Eslite. -Encourage innovation with an open attitude and improve performance through continuous innovation. -Being in crisis every day, only by constantly innovating and embracing change can we successfully cope with the uncertain future.
7. 1. It is interesting to analyze what kind of strategy Vanke Eslite is. Now everyone thinks he is very successful, so is it your business school teacher's homework?
Different views, I think it goes beyond the traditional business analysis method.
1+2: What kind of strategy? Typical virtual operations can be found in Nike and Metersbonwe Bang Wei Bang Wei. The core of Nike is brand equity operation. From the development history of Metersbonwe Bang Wei and Bang Wei, we can see that there was no factory in the early days, and the core was franchising. Of course, its strategy has changed at different stages. Vancl is also a virtual operation, and its strategic goal is to be the largest clothing distributor on the Internet, which is reflected in: 1, product standardization, logistics standardization and quality standardization; 2. Innovation of network distribution mode. The biggest challenge is brand creation! Mr. Sun Wei, a consultant of Biyihua, once did a research called "Business Model Design of Light Company". It seems that Gao Jianhua calls it web2.0.
3.pest, bcg and swot analysis. Hehe, one is an industry analysis tool, the other is a market and product analysis tool, and the other is swot analysis, which must be nested together to produce results. This can't be answered. This is a terrible question.
4. The core competitiveness of Vanke Eslite: supply chain management and online distribution. If anything goes wrong with either of these two blocks, the whole company will collapse.
5. The core of the company's growth point is brand positioning. Vancl's earliest positioning was men's wear, and this year it focused on women's wear. This is a big risk. I think the core growth point is the deepening and deepening of men's wear. The appearance of women's clothing will increase sales, but it will actually destroy the brand.
6. At present, online customers who shop online at home should be seized, but such customers must be subdivided and subdivided to provide a detailed service experience different from Taobao and offline stores. Growth opportunities come from insight into the needs of market customers and the ability to submit quickly. Opportunity comes from competition and market share. Business combination may not bring benefits, so consider merging mature online shopping companies.