First, according to the timeliness classification
POP advertising is very timely and periodic in the use process. According to the different use cycles, POP advertisements can be divided into three types, namely, long-term POP advertisements, medium-term POP advertisements and short-term POP advertisements.
1. Long-term POP advertisement Long-term POP advertisement is a kind of POP advertisement that has been used for more than a period of time. It mainly includes POP advertisements such as house numbers, counters, loans plus POP advertisements, and corporate image POP advertisements. Among them, POP and other doorplates are generally completed by mall operators. Because the cost of these POP forms is relatively high, and the sharing cycle is relatively long, and the POP of corporate image and product image, because the birth cycle of a company and a product is generally more than one quarter, the POP advertisement to promote corporate image and product image must also belong to the long-term POP advertisement type. Due to the time limitation of long-term POP, its design must be considered extremely carefully, and the cost is relatively high, usually in the tens of millions to millions of investments.
2. Mid-term POP advertising Mid-term POP advertising refers to the type of POP advertising with a usage cycle of about one quarter. It mainly includes seasonal commodity advertisements and seasonal POPs in shopping malls. Because of the time limit of clothes, air conditioners, refrigerators, etc. And the limitation of the use cycle of the window With the replacement cycle of goods, the use cycle of this kind of POP advertisement is bound to be around a quarter, so it is a mid-term POP advertisement. The design and investment of medium-term POP advertising can be properly considered at the level of long-term POP advertising.
3. Short-term POP advertisement Short-term POP advertisement refers to the type of POP advertisement whose use cycle is within one quarter. For example, POP display cards are displayed on counters, on shelves, and on signs of big sales in stores. Because this kind of advertisement exists with the existence of a certain commodity in the store, as long as the commodity is sold out, the advertisement of the commodity has no value. In particular, some goods may be sold out in a week or even a day or a few hours due to the quantity of goods purchased and the sales situation, so the corresponding advertising cycle may be extremely short. The investment of this kind of POP advertisements is generally low, and the design is relatively less particular. Of course, as far as the design itself is concerned, we should try our best to meet the taste of the goods.
Second, classify according to different materials.
The materials used in POP advertisements are also varied. According to the different grades of products, there are different materials from high-grade to low-grade As far as common materials are concerned, there are mainly metal materials, wood, wood, plastics, textile fabrics, artificial imitation leather, genuine leather and various paper materials. Among them, metal materials, leather and so on are mostly used for POP advertisements of high-end goods. Plastics, textile fabrics, artificial imitation leather and other materials are mostly used for POP advertisements of mid-range goods. Silk, pure linen and other textile fabrics also belong to high-grade advertising materials. Paper materials are generally used for middle and low-grade goods and short-term POP advertising materials. Of course, there are high-grade paper materials, which are widely used in POP advertisements in practical applications because of their convenient processing and low cost.
Three, according to the different types of display location and display mode.
Besides the particularity of using time, another feature of POP advertisement lies in the display space and display mode. Different display locations and ways will have a great impact on the design of POP advertisements. According to different display locations and modes, POP advertisements can be divided into five categories: counter display POP, wall POP, ceiling POP, counter POP and vertical ground POP.
Differentiating different kinds of POP advertisements according to their display positions and ways will have great differences in material selection, modeling and display. This is very important to the POP advertising design itself. Therefore, the following contents to be studied are based on the characteristics of the above categories, and refer to the timeliness and materials of POP advertisements.
In addition, such as window POP advertisement, dynamic POP advertisement and light source POP advertisement, although they cannot be classified into one of the above types, as distinctive forms of POP advertisements, they are also worthy of our consideration in the process of study and research.