Compared with traditional shops, the Internet has incomparable advantages. First, online goods are rich, almost everything. Secondly, the price is cheap, and the same goods can differ a lot. The other is convenience. The courier company can deliver the goods to your door at any time. The rapid development of e-commerce in China is rapidly affecting the lifestyles of many people. Now online shopping is mainly for young people. As long as you master the rules of online shopping, you can completely avoid buying unsatisfactory things. The popularity of the Internet in China has brought about an upsurge of online shopping, which has rapidly affected the consumption patterns of young people and the economy of China.
E-commerce in China has experienced two great opportunities for development. One was SARS in 2003, when people had to stay away from public places to promote the development of e-commerce. The second time was the financial crisis in 2008, when buyers chose online shopping more to save money. Many enterprises also expand their sales channels through the Internet. Due to the favorable price and convenient service, online shopping has increasingly become the consumption behavior of more and more people, and the huge potential of the online market has attracted many brand enterprises to land on the beach. Among them, the traditional clothing industry is developing by spurt in the new sales channel of network. With the continuous development of e-commerce, international brand clothing has gradually attached importance to the vast space of online shopping market.
Increasing user experience has become the choice of more and more B2C websites. Another mall, which is also famous for paying attention to user experience, is an online mall rather than an online dealer. Using the reverse deduction mode, the online sales price is set by the brand company itself, the goods are sold in the mall, the mall provides unified online sales services, and the enterprise is responsible for logistics and distribution. As we all know, 80% of the funds invested by many B2C websites are used for advertising. Because the general operating mode of B2C websites is to constantly advertise, gain popularity, form scale effect, and then make profits after becoming bigger. Buyruyi wouldn't even consider mass advertising. Generally speaking, the conversion rate of click-to-buy Internet advertising has been very good. For a B2C website with a single product of only two or three hundred yuan, the investment-income ratio of advertising is too low, which is not cost-effective. It is the last word to establish a good word-of-mouth communication effect through details and services.
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