First, what news is this?
According to South Korean media reports, the largest Uniqlo store in South Korea will choose to close next year. The reason is that the sales of offline stores are generally poor because of the epidemic this year, and the sales performance of this Uniqlo store has plummeted because of the boycott or serious emotions of Korean people. For this incident, many netizens are discussing it hotly, because many netizens think that the closure of UNIQLO stores is closely related to UNIQLO itself.
2. What happened when the largest Uniqlo store in Korea closed?
Located in Myeongdong, South Korea, this Uniqlo store is the second largest Uniqlo flagship store in the world, second only to the Uniqlo flagship store in Manhattan, new york. The main reason for this closure is the epidemic situation, followed by the serious resistance of the Korean people. Although this flagship store once achieved the highest sales performance in a single day in Korea when it opened, because Korean people don't like to buy Japanese goods now, they will boycott Uniqlo products, resulting in monthly losses. This problem is more complicated because it involves the legacy of comfort women during World War II.
3. What is my personal opinion?
Personally, I think that Uniqlo's closing in South Korea is not just a case, because Uniqlo's share in the global market is also declining year by year. At the beginning, the strategy of this brand was good quality and low price, but with the development of these two years, the competitiveness of Uniqlo is declining year by year, even worse than many new clothing brands. Many clothes of Uniqlo are old-fashioned and have no sense of design, which is the problem they need to solve. It is precisely because their clothes are old-fashioned, so many consumers are reluctant to buy their things. The above is my personal view on Uniqlo brand.