I.T was founded in 1988, originally by a group of young people who love fashion and are full of energy in Hong Kong. It sells some brand-name clothes, which are favored by fashion people, thus establishing an image of leading fashion trends among young people. Today, I.T has become one of the largest fashion brand retail stores in Hong Kong, and it is a trend "holy land" that fashion chasers and many stars must go to.
Cdg is a clothing brand founded by Ms. Rei Kawakubo, the founder of Rei Kawakubo, with the name "Comme des Garcons" (French; I like a boy.