In general, it is necessary to establish a customer database for two types of customers: old customers who have completed transactions and new customers who have not completed transactions, and do a good job in customer classification management.
As a clothing brand marketer, it is natural to manage the above two types of customers at the same time. Suggest the personal information of the customer as follows: 1, name; 2. Contact information, mobile phone number, QQ, WeChat; 3. The type, color and size of the clothes to be purchased; 4. occupation 5. Understand the customer's purchase reasons. 6. Determine who the user of the clothing is (note that if the user and the buyer are the same person, if not, the clothing is a gift from the buyer to the user).
Old customers who clinched the deal: It is suggested to obtain the contact information and name of the customer by lottery, giving gifts, paying attention to the QR code of the public platform or the boss's personal QR code and sharing it to the circle of friends immediately, and at the same time record the specific styles and colors of the clothes purchased by the customer at that time, allowing the customer to communicate twice;
New customers who haven't made a deal: set up some discount coupons, membership points system, be a good alliance merchant, and use the security commission system of shopping malls. , improve the customer arrival rate, attract customers to pay attention to the QR code of the public platform or the personal QR code of the boss, and give valuable gifts corresponding to the clothes they buy, such as scarves, handbags, household items, etc.
For new and old customers, as long as they get their contact information (especially email or WeChat public platform fans), they can establish corresponding questionnaires to understand customers' buying habits and introduce products to potential buyers.
Thank you.