At the event site, FAW Pentium and Li Ning jointly released a limited number of customized sweaters and badminton bags, among which the customized sweaters were named "Stylist", "Burning School" and "Early adopter School", corresponding to classic black, classic gray and antique colors respectively, with a limited edition of 3,000 pieces.
It is understood that the design inspiration of these three sweaters comes from the design elements of Pentium series products, such as the "Ge" headlights of Pentium products, the classic paint color, instrument panel, exhaust pipe and racing culture.
The upper part of the badminton bag is covered with China traditional copper coin elements and simple printing, and the bottom pattern is added with Pentium logo and badminton sports elements, limited to 1000 pieces.
Users can participate in activities through any channels, such as Pentium YOMI APP, FAW Pentium official Weibo, FAW Pentium official WeChat account, FAW Pentium Domino plan WeChat account, and Aauto Quicker platform FAW Pentium official account, and can redeem points.
According to the official, this is the first batch of products of "Six Rights Shelf" and "Wenchuang Shelf" since FAW Pentium released a new strategy on "5 18". Through cross-border cooperation, focus on sports life and national culture, and further display the brand image of Pentium.
The phenomenon of "broken marketing" is becoming more and more common in the automobile circle. Car companies cross-border cooperation with representative brands in sports, games, animation and other fields, just like Pentium not only cooperated with Li Ning to hold national IP sports projects, but also realized * * * creative design and launched sports peripheral products.
This kind of marketing is closer to the younger generation, which is the progress of the times and the inevitable choice of car companies.