Chanel (Chanel)
? Chanel, a brand founded by Ms. Gabrielle Chanel on 19 13, has a history of one hundred years. Chanel fashion always has an elegant, concise and exquisite style. She is good at breaking through tradition. As early as 1940s, she successfully pushed the bulky women's dress into a simple and comfortable style, which may be the earliest modern casual wear. Chanel has a wide range of products, including clothing, jewelry and accessories, cosmetics and perfume, and each product is famous, especially perfume and fashion. Ms Chanel created a great fashion empire and pursued the life she wanted at the same time. It is the best example of women's autonomy in itself, and it is also a new era woman who knows the most about emotional fun.
Double c sign
? Because of the initials of Ms. Chanel, it fully shows that this brand first embodies the founder's personal charm, followed by the founder's unique interpretation of product fashion in brand products. Let's introduce the growth story of Ms. Chanel, the founder. According to relevant information, Gabrielle Chanel was born in Somir in 1883. Her mother worked in a poor family and gave birth to her there. She is the second child of a poor unmarried couple in France. Her father is a grocer in Cewenshan, and her mother is a herdsman in Cewenshan mountain area. 1889, her mother died when she was six years old, and her father left her and four brothers and sisters. From then on, she was brought up by her menstrual cycle and entered a monastery school in her childhood, where she learned a needlework.
? 1905, aged 22, worked in a sewing shop during the day and worked as a singer in a coffee shop in his spare time, with the stage name "Coco". During this period, she made two people who would have a far-reaching influence on her in the future. One was Basan, a descendant of the nobility, and the other was Arthur, a British industrialist. It was because of Basan's introduction that Ms. Chanel began to enter the upper class. After Basan's introduction, she met Arthur, an important man in her life and the love of her life.
? Chanel opened a milliner's shop in Paris on 19 10. With her excellent sewing skills, she sewed one hat after another with simple and attractive styles. At that time, ladies were tired of fancy decorations, so Chanel's simple and comfortable hat was like a fountain to them.
? 19 1 1 year. In just one year, the business grew bigger and bigger. Chanel moved her store to the more fashionable Cambon Street (Kaming Street), which is still the headquarters of Chanel. Making hats can never satisfy her ambition of fashion career, so she entered the field of haute couture.
? 19 14, Chanel opened two fashion stores, and the fashion brand "Chanel" which had a far-reaching influence on later generations was officially born.
? The success of her career has made Ms. Chanel find more dignity and security. She is very smart and dares to challenge the tradition, such as mixing men and women, turning casual clothes into fashion, shoulder bags and suits, liberating women, creating an era of women's fashion, which has always been popular in modern little black dresses, breaking the rule that black clothes can only be used for mourning. Ms Chanel started her own era.
? At 192 1, Ms. Chanel launched chanel no.5 perfume. She invited the Russian court perfumer to create a bottle of perfume that smells like a woman for her. This is the first bottle of abstract perfume in history, which has made a legend that no one has surpassed so far.
? From the above-mentioned life experiences of Ms. Chanel, we can see that her bumpy childhood experiences gradually developed her independent and tenacious personality. She is determined to use all favorable conditions to change her destiny. Her famous words; My life doesn't satisfy me, so I? Created my life. My life has never satisfied me, so I created my own life. She works in a sewing shop during the day and sings in a bar at night. Losing the care of her parents at an early age made her long for true love, so when she met Arthur, she did not hesitate to put all her feelings into it. However, in the emotional relationship with Arthur, Ms. Chanel finally found that feelings are unreliable and can't bring real security to women. As Chanel's autobiography says, "He can't be there forever. He came and went, appeared and disappeared. She said that she recovered from her work. Although she never admitted it, Chanel can give her a sense of security-a real sense of independence-more than she can get from Cobb boy. " So she is determined to start her own business and give herself economic freedom. This is the real sense of security.
? Therefore, Ms. Chanel started the road to entrepreneurship. From the unconventional simple bonnet and classic little black dress to the world-famous ChanelNo 5 perfume, Ms. Chanel dares to challenge the secular, innovative, independent and self-respecting style to show it to the world. As her famous saying goes: In order to be repeatable, one must always be different. If you want to be irreplaceable, you must be different. Fashion changes, but style lasts forever. Fashion will change, but style will last forever.
? Besides the double C logo, camellia is the national flower of Chanel Kingdom. It is not only designed as ornaments of various materials, but also often used in clothing fabric patterns regardless of spring, summer, autumn and winter. It is said that camellia is her favorite, and Arthur gave her the first bunch of flowers. This shows that coco chanel, a smart woman with self-esteem and independent personality, is also so devoted and persistent emotionally.
? In the process of sorting out the brand information of Chanel, this passage keeps popping up in my mind. "A woman had better regard her life as a BMW, with the steering wheel in her own hands and where she wants to go. Although sometimes I get off to see the scenery and browse the scenic spots, it may be casual and convenient, but I will still move in the direction of life value. Sometimes you will take a person for a walk and then let him off. Sometimes you may give two people a lift at the same time. Although you are a little tired and consume more gas, you will be more lively and happy. When you meet the right person on the road, maybe you will sell him a ticket and let him share you and the car forever. However, if you are bored or any passenger is half-hearted, you'd better declare that ticket invalid. You can drive yourself. Although people have left and the car is deserted, the steering wheel is still in your hand and your life is still on the road! " This is a passage from the famous psychologist Mr. Li Zixun in The Trouble of Marriage, which coincides with the life of Ms. Chanel. She really holds the steering wheel of fate in her own hands. Work and love are the themes of her life. She devoted herself wholeheartedly, and finally enjoyed rich returns, creating a legendary and charming life, which is still talked about by the world.
? The brand founded by Ms. Chanel always runs through her classic style and charm. She dominated the style, posture and lifestyle of women in the first half of the 20th century, a simple and comfortable luxury new philosophy, just as her famous saying-the opposite of gorgeous is not poverty, but vulgarity. In my opinion, what is more important is the beautiful and charming woman-Ms. Chanel's character of constant innovation and struggle, detachment from the secular, self-esteem, perseverance and never giving up, which endows the Chanel brand with fresh personality and rich cultural connotation. This is actually the reason why the Chanel brand is enduring and has achieved a century-old classic.