The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business.
In the following years, golf, tennis, fitness, yoga, running and skiing series were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.
Perfect design, elegant lines, showing the artistic thinking of sports; Exquisite craftsmanship and unique fabrics represent the fashion model of the brand, showing FILA's positive attitude towards life and elegant sports art.
Product characteristics of Feile
1, Fashion Design: Feile products pay attention to fashion design and combine sports and fashion elements to make their products have a unique appearance and fashion sense. Whether it is clothing, shoes or accessories, it can show the fashion taste of modern urbanites.
2. High-quality materials: Feile pays attention to product quality and uses high-quality materials to manufacture products, such as high-grade leather, fabrics and synthetic fibers. These materials are comfortable, durable and breathable, which can provide users with a good wearing experience and long service life.
3. Innovative technology: FILA draws lessons from advanced technological innovation in product development, such as adopting various novel materials and technological processes to provide better performance and functions. For example, the cushioning technology of sports shoes and the waterproof and breathable technology of clothing. Let users enjoy better comfort and protection during exercise.
4. Diversified product line: Feile provides diversified product lines, covering sportswear, sports shoes, accessories and other fields. Whether it is outdoor sports, fitness training or daily leisure, Philo can provide consumers with suitable product choices.
5. Spokesman and cooperation series: Philae invited many famous athletes and celebrities to speak for it in marketing, and cooperated with some fashion brands and designers to launch joint product series. These cooperations not only enrich the product line, but also increase the brand's influence and fashion.
Reference to the above content: Baidu Encyclopedia-Le Fei