1, FAB rule, that is, the rule of attribute, function and benefit. FAB corresponds to three English words: characteristics, advantages and benefits. Introduction in this order is the structure of persuasive speech, and its function is to convince customers that yours is the best.

2.FAB sales rule is the most commonly used and practical sales skill, but it is also the most prone to problems. Frequently asked questions: f: product features (attributes); A: Product features (functions); B: product advantages (benefits).