1, women's clothing manufacturers procurement: Of course, regular manufacturers have sufficient supply, and the service quality and women's clothing quality are guaranteed, but the threshold for direct cooperation with manufacturers is very high, and the starting batch is very large, which is not suitable for newcomers, but if you have sufficient financial strength or effective distribution channels, then forget it.
2, women's clothing wholesale market purchase. Buying goods in the wholesale market is the most direct and convenient way. Find the right women's clothes and bargain hard, but the final price of the same brand women's clothes will definitely not be the same as that of the manufacturer (otherwise the wholesaler will starve to death). While bargaining, we should also pay attention to good relations with wholesalers in order to reach long-term cooperation, and we must find them to solve problems in the future.
3. Wholesalers purchase goods: The most common way is to find a women's clothing agent online. Generally, these agents get goods directly from manufacturers, and the supply is not chaotic, and the quality is also guaranteed. However, if your sales are not very good, it is difficult to talk to them about some preconditions. Such agents pay more attention to those who can bring big orders, so if they need to cooperate with agents, they should first talk about a series of topics such as distribution.
4. Buy women's clothes in stock or clearance. Now many shops selling women's clothes can't operate for various reasons. If there is a way to buy these clearance women's clothes and sell them online, it will be a good choice. Often, the purchase price and cost of this kind of women's clothing are relatively low, provided that we can master the quality of women's clothing. Because our women's wear is aimed at young girls, these people think more about style and quality, or they have other distribution channels, which will decrease.
5. Buy foreign trade products. Nowadays, many foreign trade garment enterprises will have a certain inventory in addition to foreign trade orders. These women's dresses are relatively cheap and the quality is absolutely guaranteed, so our sales will be good. However, it is difficult for us to find this source. We are not familiar with the bosses or directors of these foreign trade enterprises, and even if we can contact foreign trade enterprises, the funds will be under great pressure. Often the inventory of these foreign trade enterprises is already a great pressure for us.
extreme
Check the goods first, so as to know fairly well.
1, know the quantity of each item.
2. Grasp the situation and quantity of each number.
3. Grasp the inventory of the top ten commodities and replenish them in time, so that every member can know.
4. Organize the warehouse in the near future, so as to be orderly and easy to find and count the goods.
Second, manage accounts.
1, achieving Nissin, Nissin, Nissin, Nissin, Nissin, Nissin, Nissin, Nissin.
2. Be clear about the daily sales volume and proportion of each model. And year-on-year and ring-on-ring sales analysis, while adjusting the goods.
Third, manage employees well.
1, stable and stable employees, talk one by one to understand their inner needs and trends.
2, recruit, recruit new employees, so that you can recruit, use and win.
3, training, training employees.
(1) Let every employee know about the company system,
(2) When there are no customers, train employees' sales skills, such as clothing collocation and language expression.
4, guarantee, ensure that the store has enough sales staff, in order to ensure sales.
5. Improve the sales skills and product knowledge of salespeople, make salespeople become top-notch cadres, and provide excellent management talents for enterprises.
Fourth, commodity display.
1, according to the company's requirements, do a good job in clothing display. Be meticulous and meticulous. Let customers buy through display.
2. Strive for innovation in the exhibition, develop employees' innovative thinking, stimulate employees' innovative ability, and give material rewards according to innovative achievements. The purpose is to tap the potential of employees and stimulate their innovation.
Verb (abbreviation for verb) increases sales.
1. Instruct employees through training, start with the sales volume of a single customer, tap customer demand, analyze customer types, and do more sales addition.
2. Master every promotion activity, analyze it with all employees before the activity, and make preparations in advance, follow up during the event and summarize afterwards.
3. In terms of promotion, timely send information to old customers by telephone, SMS, etc. For new customers, we will strive for greater publicity through publicity pages and other means.
4. For employees with higher sales performance and employees with higher sales additional, share the performance, improve in learning and improve the overall sales performance.
Tisso
To understand the company's annual market development plan, we should mainly understand the following aspects: increasing the number of stores; How much is the area of a single store expanded; A plan to increase the growth rate of single stores; Discount promotion, gift giving, VIP customer management plan; Regional positioning plan; Price adjustment scheme; Advertising and media promotion plan; Last year's quarterly data, etc.
Second, understand the designer's overall design scheme for the new season products.
Fashion designers enter the new season of product design, can exhibitors make money by opening Taobao stores? What we have to do is not to wait, but to know the ideas and progress of fashion designers in time, and at the same time start the planning case of terminal display in the new season.
Third, understand the new product listing plan and integrate the color system.
In the process of exhibition planning, there is a very important procedure, that is, color integration of hundreds of fabrics. Fashion designers don't shop online when designing clothes. Do they already have a color scheme? Yes, fashion designers must have a color scheme when designing clothes, but there is only one. As an exhibitor, it is far from enough to have only one matching scheme, because the matching scheme of fashion designers may not be able to cope with the actual situation of all shops, nor may it be recognized by the market. At this time, the first reaction is to promote sales by changing the display, which is also the time when the second and third plans prepared by exhibitors show their talents.
Fourth, understand the number of ready-made clothes in stock in the current season and the schedule of reduction and reduction.
There are two kinds of ready-made clothing inventory, one is the best-selling inventory with good sales volume, and the other is the unsalable inventory with poor sales volume. Don't worry about the best-selling inventory, the key lies in the unsalable inventory. How to combine these poorly-sold styles with the new season's goods to promote the sales of unsalable inventory is something that exhibition designers must consider. Exhibitors have the responsibility to reduce the clothing inventory for the company through their own secondary display collocation and combination design. For example, increase the matching of tops and accessories, how dnf opens stores, and increase the matching of pants and the role of accessories.
Five, understand the inventory of fabrics and reduction progress.
Enterprises may buy a large number of fabrics that were very popular in that year, which is likely to lead to a surplus of fabrics next year, and enterprises will continue to design and produce the remaining fabrics into best-selling styles. What exhibitors need to do at this time is to master the number of these surplus fabrics, judge the production situation of this garment through the number of surplus fabrics, and make corresponding exhibition plans. In addition, some surplus fabrics that were difficult to sell in the past also need exhibitors' attention, and enterprises may redesign them into new styles, re-process and dye them or use them as accessories for clothing. In short, exhibitors should know their trends, because one day, they will become finished products and an indispensable part of this season's clothing series, and planning their display methods in advance will determine whether these stocks can be perfectly integrated with the new season's clothing series.
Article 4
First, show the clothes.
In a shop, besides the design of the shop and the modeling of the window, it is also necessary to be unconventional in the display of clothes, so as to create a sales environment of commercial space with strong visual impact, set off the atmosphere of the shop with strong design, establish a unique business circle image, win more customers' patronage and obtain greater profits. Therefore, clothing display is paid more and more attention by merchants and becomes an important part of the sales system. As an important part of the marketing system, there are the following suggestions on how to display goods:
1, stacked display
(1) The first thing to emphasize is the field of vision. When mastering color blocks, the principles should be from the outside to the inside, from shallow to deep, from warm to cold, from bright to dark, because this is the habit of people observing things, and it can also make consumers interested in goods and make shopping from several links such as attention, attraction, observation and purchase.
(2) Products of the same type, series and season are displayed in the same area.
(3) Try to design models near the stacking area to show the representative styles in the stacking area, so as to attract people's attention and enhance their vision. Posters and leaflets of corresponding clothes can be posted to show the representative money in all directions.
2. Hanging display:
(1) Each garment shall be hung continuously for more than 2 pieces at the same time, and the hanging shall be kept clean and without creases.
(2) The display color of the clothes should be from outside to inside, from front to back, from shallow to deep, from bright to dark, and the sidebar should be from front to back, from outside to inside, from shallow to deep, from bright to dark, depending on the area of the store and the main styles of clothes.
The display of model clothes should be changed every two to three days to keep the customers fresh and attract people into the store.
Today, details determine success or failure. If merchants want to be invincible in the fierce market competition, they have to start from the details. As a clothing store, there are three factors that determine the success of the store, one is the hardware, the other is the display of its goods, and the third is the quality of the employees in the store. With the improvement of service quality, sales will also increase.
Second, improve service quality:
Clothing shopping guide representatives have different purposes, some for income, some for hobbies, and some for both. No matter what the purpose is, we must first have a sense of responsibility and work requirements. Good service will win customers' recognition, and getting customers' recognition will also increase sales.
1, own work requirements:
(1) Ensure a positive working attitude and maintain full work enthusiasm at work;
(2) Be good at cooperating with colleagues, cooperate sincerely, and exert the sales force of the team; Good communication with other employees of the company, team awareness, more exchanges and discussions can continuously increase business skills;
(3) If you want to have a good performance, you must strengthen your business study, broaden your horizons, enrich your knowledge, adopt diversified forms, and combine learning business with communication skills.
(4) Be strict with yourself, learn firm but gentle, be down-to-earth and work meticulously. We should constantly strengthen business study, read more books and relevant product knowledge, consult relevant information online, communicate with colleagues more, and learn better ways and means from them.
(5) Be good at summing up your work, once a week and once a month, to see what mistakes you have in your work, correct them in time, and learn to be independent and strict with yourself.
2. Customer maintenance requirements:
(1) Understanding the real needs of customers, understanding the needs of customers at the same time, meeting the reasonable requirements put forward by customers, and improving the trust with customers are necessary conditions for maintaining customers.
(2) Establish customer information, clearly understand customer service preferences, record customer phone numbers in detail, and notify customers when new products are put on the shelves every season.
(3) For old and regular customers, we should always keep in touch, send some small gifts or entertain customers when we have time and conditions, and stabilize the relationship with customers.
(4) Treat all customers with the same working attitude, strengthen product quality and service awareness, establish a better image for the company, and make customers believe in our work strength, so as to better complete the task. Understand the quality of service that customers need most, and try to do better.
Third, the specific work plan
1, break down the sales tasks in detail, assign the monthly tasks to weekly and daily, check the task completion after going to work every day, and summarize the gains and losses of the work;
2. Keep good relations with old customers and send blessing messages on weekends to make customers feel valued.
3. Call customers when new products are put on shelves or seasonal activities, and invite customers to the store for consumption.
In the increasingly fierce competitive environment, I will take the interests of the company as the center and serve customers as the purpose, improve my own quality and strengthen customer maintenance. When a stable customer group drives a retail consumer group, ensuring a stable sales volume is a sharp weapon in the face of competition.
Our region has started the work plan for the new year. In this year, as a salesperson, in order to do a good job in the new year, I now draw up a marketing plan and strive to achieve beautiful results in 20xx.
First, self-awareness. Go ahead and face talents. The market changes as fast as the electronic update cycle, and it is replaced by new products in one step. If we don't study, accept new knowledge and examine ourselves, then we will be replaced by the market in the new environment. Therefore, we should follow the pace of the times and even surpass the pace of the times in self-knowledge. Only on the basis of self-knowledge can I understand what I do. Why and how to do it should be reflected in the work. In every store, we must meet their needs and meet their needs under the condition of clear self-awareness, so as to solve problems, improve performance and improve ourselves.
Second, mentality cultivation. Make four hearts. Philosopher said: Your mentality is your real master. The great man said: Either you control life, or life controls you. Your mentality determines who is the mount and who is the jockey. Therefore, the level of mentality determines the direction of destiny. Facing yourself at work, you should have a heart willing to work and solve problems; In the face of dealers, we must have a heart that is willing to assist in market work; Facing the clerk, we should have a patience that is good at guiding and cultivating; In the face of consumers, we must have a tireless heart.
Third, professional marketing skills. Grasp the key points and generate sales. I remember a story about a lady who went to the store to buy shoes one day and tried many pairs, but she was still not satisfied. The service staff found that one foot of the lady was bigger than the other, so they told her that your foot was bigger than the other foot, so it was not very comfortable to wear, so ... The lady left before the clerk finished. Similarly, the lady walked into another shoe store. Under the same problem, the service staff told her that your foot is smaller than the other one, and it may feel uncomfortable to wear. Then the lady bought two pairs of shoes in this shop. This story tells us that only when we get to the point can we have a greater chance of successful sales. This requires us to study constantly at work, exercise our eloquence and master the methods of dealing with people. Only by accumulating skills can we fully realize the marketing value of each job to dealers, shop assistants and consumers.
chapter five
1, conscientiously implement the company's business policy, and at the same time convey the company's business strategy to every employee correctly and timely, which has played a very good role in connecting the preceding with the following.
2. Do a good job in the ideological work of employees, unite the employees in the store, fully mobilize and give play to the enthusiasm of employees, understand the advantages of each employee, give play to their strengths, and do what they can. Strengthen the cohesion of the shopping mall and make it a United collective.
3, through various channels to understand peer information, to understand the customer's shopping psychology, to know ourselves and ourselves, know fairly well, and have a clear aim, so that our work is more targeted, thus avoiding unnecessary losses.
4. Set an example and be a handsome employee. Constantly instill corporate culture in employees, educate employees to have a sense of the overall situation and do things from the overall interests of the company.
5. Attract customers with thoughtful and meticulous service. Give full play to the initiative and creativity of all employees, so that employees can change from passive to active. In order to create a good shopping environment for customers and create more sales performance for the company, lead employees to do the following work. First of all, do a good job of cleaning every day to create a comfortable shopping environment for customers; Secondly, actively serve customers and meet the needs of consumers as much as possible; We should constantly strengthen our sense of service and let our customers leave our store with sincere smiles and polite language.
6. Deal with the cooperation between departments, between superiors and subordinates, complain less, be more enthusiastic, treat the problems in work objectively and solve them with a positive attitude.
Now, the management of the store is gradually becoming digital and scientific, and the improvement of management means puts forward new job requirements for the store manager. Skilled business will help us achieve various operational indicators. A new year has begun, and achievements can only represent the past. I will manage our East China store with more exquisite and skilled business.
In the face of xx-xx years of work, I feel a great responsibility. We should keep a clear head at any time and sort out our work ideas for next year, focusing on the following aspects:
1. Strengthen daily management, especially the management of basic work;
2. Increase the training of employees internally, and comprehensively improve the overall quality of employees;
3. Establish a high degree of loyalty to the company, love your job, take care of the overall situation, think of everything for the company, and contribute to the overall improvement of the economic benefits of the company.
4. Strengthen unity and cooperation with various departments and brother companies, create the best and seamless working environment, get rid of discordant notes, give full play to the enthusiasm of employees, and gradually become a beautiful team.