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Why is Uniqlo's biggest store in Korea closed?
65438+February 6th news, hit by the Korean people's "boycott of Japanese goods" movement and the COVID-19 epidemic, the Myeongdong store in Seoul, South Korea, one of the flagship stores of Japanese clothing brand Uniqlo in Asia, announced that it would close next month.

Previously, Uniqlo's sales fell sharply due to the outbreak of trade disputes between COVID-19 and Japan and South Korea. Uniqlo recently said in Korean on its website that its global flagship store in Myeongdong, downtown Seoul, will be closed on June 5438+1October 3 1 day. This store is the second largest in the world after new york.

It is reported that from September 2065438 to August 2020, Fast Retailing Co, which operates Uniqlo in South Korea, had an operating loss of 88.3 billion won (US$ 865438+US$ 300,000). Uniqlo's sales in South Korea have been hit, because since July 20 19, Korean consumers have boycotted Japanese products and protested Japan's export restrictions on some key industrial materials shipped to South Korea. In 20 18, the Supreme Court of Korea ordered Japanese enterprises to compensate Korean victims who were forced to work in Japan during the war, and then South Korea imposed trade restrictions.

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Uniqlo's situation in Korea

After the outbreak of the COVID-19 epidemic, Uniqlo was in a more difficult situation in South Korea, and only a handful of people were willing to go to the store to buy clothes, especially in Myeongdong, a representative shopping street in South Korea.

All kinds of unfavorable factors are finally transmitted to sales performance. From September/KOOC-0/day in 1965 to August/day in 2020, Uniqlo's sales in Korea were only 629.8 billion won (about RMB 3.795 billion), down 54.3% year-on-year, and its net profit was/KOOC-0/63.3 billion won (about RMB 984 million) compared with the previous year.

In the face of cold business, Uniqlo can only close the store. From 65438+ 10 this year to 165438+ 10, Uniqlo has closed 26 stores in Korea, and plans to close another 8 stores in the rest of this year.