Co-branding is a strong alliance between brands, which uses their respective brand influence to create greater heat and flow and achieve the expected results. Both Beifang and Gucci are well-known brands, but in terms of brand value and influence, they can be said to be completely different in one dimension and have different market positioning. The north focuses on outdoor series, and Gucci focuses on luxury series. From my personal point of view, the joint naming of two seemingly unrelated brands is more about rubbing Gucci's enthusiasm in the north and enhancing the status of their own brands. After all, Gucci's position in the first-line luxury goods is obvious to all. However, in recent years, Gucci's joint enthusiasm seems to be unabated, and it has jointly launched new models with Disney, Doraemon and other brands or well-known IP. The biggest highlight or impression of this series of cooperation between Gucci and the North is that the design of outdoor sports brands will add a little beauty, and the use of large bright colors will make everyone feel a deep sense of fashion, so that outdoor wear is no longer static. This cooperation covers not only clothing, but also sunglasses, wool hats, tied fisherman hats, hiking shoes and so on. These are all needed for the whole outdoor adventure, so that outdoor lovers can match a full sense of fashion.

First of all, North Face X Gucci United nylon jacket.

Second, North Face X Gucci joint series cotton short-sleeved T-shirts.

Third, North Face X Gucci Joint Series Men's Boots

Fourth, North Face X Gucci joint series GG canvas environmental protection shearling jacket.

Verb (abbreviation of verb) North Face X Gucci United Series Lightweight Nylon Flying Jacket.

Six, North Face X Gucci joint series ribbon printed cotton sweater.

Seven, North Face X Gucci joint series wool scarf.

Eight, North Face x Gucci joint series floral printed plain knit jacket.

To sum up, there are three reasons for the cooperation of the NORTH FACE X GUCCI series: First, make use of their respective design characteristics to create new styles to meet the fashionable functional equipment of outdoor explorers; Second, for the north, use Gucci's popularity to enhance brand value and influence; Third, for Gucci, we should make use of the strong joining of the northern outdoor series to supplement the coverage of our own brand.