Shein is a well-known fashion e-commerce platform, established in 2008 and headquartered in Guangzhou, Guangdong Province, China. Shein mainly provides fashionable, high-quality and affordable clothing, shoes, accessories and other products for female consumers around the world. Through direct cooperation with suppliers, the platform adopts fast fashion mode to provide consumers with timely updated fashion styles.

Shein has a huge commodity inventory and a global supply network covering more than 200 countries and regions. Her development speed is very fast. In 20 18, shein's global sales reached $2 billion. The report of the second quarter of 2020 shows that shein has become the second largest online fashion brand in the world, second only to ZARA.

Not only that, shein also has a strong marketing strategy and intelligent data analysis capabilities, and delivers its brand stories and quality products to more target users through social media and other channels. In today's growing e-commerce market, shein has become an internationally renowned brand and continues to expand the potential and advantages of emerging markets.