Generally speaking, there are not many brand-name clothes in small cities. Occasionally, some high-end clothes will have a good effect. Li Sijie, a small city like Jiaxing, sells well. In the past, when these brands were not available, we all went to Hangzhou or Shanghai to buy them, of course, locally.

But don't join the top international brands. Clothing is too luxurious, which is beyond the affordability of ordinary people. Although the profit is not necessarily small, the word-of-mouth is generally not very good, and the brand word-of-mouth of high and mid-range is better.

The target customers are mainly young people.

I hope the above can give you some reference and wish you a prosperous business!