Brother brand, which originated in Taiwan Province Province of China, was founded in A.D. 1977. Based on the team concept of mutual care and mutual supplement, we adhere to the good faith management concept of value for money and value for money. In China's clothing market, Brothers Women's Wear takes "Confucian culture" as its brand connotation and occupies a place in the domestic women's wear industry with its precise target market positioning. Brother's brand is not two prices, the color is flowery but not whistle, the price is high but not expensive, and the tailoring is not tight, which is completely aimed at the "appetite" of this group of consumer backbones.
Four brands of brothers:
(1) Brothers: "All men are brothers within the four seas" can be understood as being a home to the earth. Positioning in the white-collar omni-directional line, color diversification.
(2) Gathering: Gathering wealth first gathers talents and extends to a team to help each other with wisdom and perseverance. Positioning in personal taste, eternal black and white gray, classic camel brand.
Yi Li: Yi Li means that people become beautiful because of their clothes. Positioning for ladies to increase size, fashion and elegance.
(4) Mei: It symbolizes perseverance and elegance. Located on the guest floor with less consumption power, it pushes "value for money" to the extreme.
Mid-range Brand Women's Wear -Gloria Women's Wear (China Women's Wear/Autumn Wear/Summer Wear Kochi Brand)
"Gloria" brand focuses on women's fashion, takes "let more female friends enjoy a healthy, natural and fashionable leisure atmosphere" as its own responsibility, and performs well with a refreshing, dynamic, fashionable and bright image, attracting more fashionable white-collar workers' favor. The brand integrates the inspiration gained when shooting abroad every year into the clothing design, which not only caters to the tastes of most consumers, but also applies the beautiful exotic atmosphere to the clothing wonderfully. "Gloria" has been committed to the research and development of fabrics and products, using exquisite pure cotton and advanced and comfortable Lycra fabrics from DuPont, with fresh design, exquisite tailoring and reasonable price, which has made "Gloria" unanimously recognized by customers.
Mid-range Brand Women's Wear-Taiping Bird Women's Wear (China Women's Wear Kochi Brand)
Taiping Bird is committed to cutting-edge scientific and technological creativity, casting fashionable and charming enterprises, and has an internationally leading business model of "virtual combination of fast fashion" and a comprehensive enterprise group with clothing brand creativity, design and marketing as the main body and diversified development of international processing trade and commercial investment industries as the two wings. From 65438 to 0996, the brand clothing of Taiping Bird has been ranked among the top 100 enterprises in the national clothing industry in terms of sales revenue and profit. Since 2000, the Group has been ranked among the top 100 enterprises in Ningbo, the top 500 private enterprises in Zhejiang and the top 100 private enterprises. Taiping Bird brand has also been awarded honorary titles such as "China Famous Trademark" and "China Famous Trademark".
Mid-range brand women's wear-BUG women's wear (famous brand in Hong Kong, well-known best-selling brand)
Insect costume was created by Ms. Yongzheng, a senior designer in Hong Kong. In the early 1990s, with its unique design style, profound cultural and artistic heritage, harmonious combination of humanities and arts, and correct grasp of fashion trends, it once set off a fashion trend of women's wear in Hong Kong and became the focus of the fashion world.
Insect clothing is mainly made of high-grade cotton and wool from Taiwan Province Province, and has been treated by strict water washing and other special processes. From material selection to tailoring, sewing, assembly and retouching, every detail has extremely strict requirements.
The market price of the main products of Wormsuit in spring and summer is in the range of 100-200 yuan, and the price of some high-end products reaches 200-500 yuan. The main selling products in autumn and winter are priced in the range of 100-400 yuan, and the prices of some high-end products reach 400-800 yuan. Worm suit is noble and inexpensive. Let consumers not only want to buy, but also afford it. At present, the base of some foreign products has reached more than 1000 yuan.
Mid-range brand women's wear-HOPESHOW (China women's high-tech brand)
As the brand name of women's wear, "tea" shows that we should inherit the traditional culture of Hangzhou and combine the trend of the new era to design "simple, elegant and romantic" fashion for contemporary professional women aged 25-35; The English name "Hope Show" of "tea" implies a kind of hope and display, and symbolizes the bright future of tea brands. We have been advancing along the simple and elegant style, because it allows us to abandon glitz and re-understand the connotation of morality and taste, and it allows us to be closer to nature and pay attention to fashion itself. Because we tell ourselves: "We are not only designing a fashion, we are designing a simple, elegant and romantic lifestyle".
Mid-range brand women's wear-Taihe women's wear (China women's wear Kochi brand)
The French pronunciation of "Tahan"-"Taihe" comes from the high-end women's clothing brand in China, the fashion capital. After absorbing the essence of foreign countries, she created an independent and confident new female image with China people's own aesthetics, and five tall and straight letters explained the independent life of new women.
Mid-range brand women's dress-silly women's dress (China famous trademark, national inspection-free product)
"Silly" clothing brand was founded in 1993, and its brand culture concept is rich. "Silly" Si is interpreted as "Si, this is also" in Er Ya Shi, and "Er" means "You" in ancient Chinese.
This series of products is mainly aimed at women aged 25-40. "Showing the elegant demeanor of the times and casting classic charm" is the design concept of the clothing, while fashion, elegance, simplicity and elegance, luxury and nobility are the design styles of the clothing. Combining natural simplicity with scientific and technological innovation, fashion and fashion, leading the fashion trend with constant innovation and surprise, the brand is developing towards the strategic goal of vertical integration of products, and meeting the needs of different consumer groups with multiple series and multiple prices.
Mid-range brand women's dress-Qianbaihui women's dress
Hangzhou Pai Hui Clothing Co., Ltd., which originated from "Women's Wear Capital and Silk Capital-Hangzhou", is a large-scale well-known clothing enterprise specializing in designing, producing and selling "Ladies' Style" series of clothing. Sales headquarters is located on the third floor of Singapore Airlines Clothing City, with a total area of more than 2,000 square meters. It is the clothing enterprise with the largest exhibition area in the clothing wholesale market of Four Seasons in China, with projects such as Pai Hui Colorful Beautiful Plaza, Bugenxiang Leisure Exhibition Hall, Brand Planning Department, Marketing Department, Product Inspection Department, and Prop Design Center for exclusive stores.