Y-3 is a sports and leisure style fashion. The most representative colors of y-3 design are black, white, blue and red. Y-3 is a brand that yohji yamamoto, a world fashion designer, collided with Adidas, and it is a "luxury among sports brands".

After yohji yamamoto joined Adidas, he tried to change the formulaic attitude towards sports fashion, reoriented sports wear, and created a leisure brand Y-3 with a sense of design and excellent quality, focusing on the high-end market. The main target customers are people with good education, high social status and love sports. Clear position and excellent design make Y-3 a popular brand in Europe, America and Asia.

Extended data

The "Y" of Y-3 stands for the initials of Japanese designer yohji yamamoto, yohji yamamoto is the creative director of Y-3, and the number "3" stands for three famous lines of Adidas Logo.

Yohji yamamoto incorporated its eponymous brand yohji yamamoto's strong personalized style, such as simplicity, new materials and multiple pockets, into Y-3, perfectly presenting the pioneer brand image of high-end fashion movement.

References:

Baidu encyclopedia -Y-3