According to Baidu Encyclopedia, ONLY is one of many famous brands owned by BESTSELLER, a famous Danish international fashion company. The bestseller group was founded in 1975. ONLY was founded in Denmark on 1995, and its sales outlets have expanded to 46 countries around the world. Mainly for all modern women who are independent, free and pursue fashion and quality in major cities around the world. In addition, this brand of jeans is the soul, and it keeps a leading position in denim production technology and tailoring design. In fact, only's brand positioning is similar to zara and hm, both of which belong to fast fashion brands, and fashion design is the trend-leading style. Only has three series, EDGE is only's high-end series, TRUE is only's street series, and LOVE is only's urban series, which belongs to the middle range.