CAMKIDS, abbreviated as Camp Above Mountain, means camp in Yamanoe, which represents a climbing outdoor spirit and a brand motto of courage and enterprising.

(1) brand positioning: outdoor equipment for teenagers

(2) Brand culture: aggressive outdoor sports spirit, camel's tenacity and forward quality.

(3) product positioning: mainly for professional shoes and outdoor clothing, supplemented by accessories. The product pursues individuality, comfort and functionality, and is full of outdoor sports atmosphere and design trend.

Camel boy is an outdoor children's wear brand owned by Camel Camel.

(1) camel children's wear, focusing on outdoor equipment, shoes, costumes and accessories for 6- 16-year-olds.

(2) Camel youth advocate liveliness, freedom and fashion; Through a comfortable, happy and interesting brand experience, let children release their true temperament outdoors and explore their potential; Give children a life experience of being happy in sports, learning in happiness and growing up in learning.