Current location - Plastic Surgery and Aesthetics Network - Clothing company - Why do stars bring goods for live broadcast?
Why do stars bring goods for live broadcast?
1. The epidemic has led to a decline in consumers' purchasing power and a rapid decline in market demand. A large number of offline clothing stores have almost zero sales performance and are forced to close their stores. Production enterprises are faced with tight capital turnover, and it is difficult to maintain the normal operation of enterprises. The clothing industry entered the off-season ahead of schedule. It is precisely the clothing industry that attaches great importance to the season. Because of the different climate, we all choose clothes with different thicknesses, and clothes are also popular. What styles are popular this year will be different next year, so many clothing manufacturers affected by the epidemic have a lot of clothes to deal with, because they can't sell them after this year and next year.

Second, it is precisely because of this demand that webcasting appeared. In order to eliminate hoarding, many manufacturers have reduced their prices to online celebrities or celebrities. The most striking thing about webcasting is that it is cheap and affordable. In fact, live broadcast is a simple form of communication. These two years have been exalted to the sky, as if they could do anything. In particular, vigorously promote the delivery of goods to enterprises, and even a live broadcast can sell hundreds of millions of products; This meets the needs of the clothing industry. I think the product is the final factor that determines the live broadcast sales. If others can get really good things from you that are much cheaper than usual, they don't care to place an order right away. Merchants make small profits but quick turnover to promote sales, and buyers take advantage of it and feel glad. The host of the live broadcast felt that life was rough and difficult and embarked on a new journey.

Third, live broadcast has another advantage. The advantage of a physical store is that you can see the real thing, get close to it and feel it, but the disadvantages of a physical store are also obvious. Its business circle is limited to a circle with a radius of 3km centered on the location of the store, but the live e-commerce is different. I can also show you the real thing and explain how you feel. With the help of the internet, my coverage can reach almost anywhere. With the help of logistics, mine. Now many stars have joined the live broadcast, which undoubtedly makes the whole live broadcast industry even crazier. Of course, for individual stars, they have undoubtedly found a new way to realize cash. Under the influence of the epidemic, the film and television industry has experienced an unprecedented winter, the work of star artists has stagnated, and the source of income has been threatened as never before. They are also trying to change, and the live broadcast has only brought them a little turn.