Volunteer clothes are not for sale. The uniforms of staff and technical officials are very similar. At first glance, it's all red with black. Red comes from the rising sun and shines in winter in Beijing. It is a symbol of warmth and hope, reflecting the enthusiasm and dedication of Olympic staff and technical officials. In fact, the dark colors of the two types of clothes are not the same color. The staff is ink, representing hard work, and the technical official is Great Wall Grey.

Highlight fairness and objectivity. Volunteers' clothes are much more lively, with blue and white, blue sky representing youth and vitality, and snow white symbolizing abundant snow. Landscape graphics magnify the elements of the Great Wall, and the diagonal dynamic composition presents continuous flow and jumping, and enterprising visual significance. In addition to the design of flower heads, the technology is also very particular. Fabric is a laminated composite fabric combined with high-performance film materials, which is light and comfortable.

It is elastic, windproof, waterproof, breathable and antibacterial. The removal inside is a domestic patented technology. The new multi-layer structure thermal wadding has been improved according to the use environment of the Winter Olympics to meet the thermal needs of cold environment. The details of the clothes are really human. The fingertip material is convenient for playing with mobile phones, and the invisible storage pocket gloves at the back can be easily transplanted.

Moral:

The design vision of uniforms for the Winter Olympics comes from the traditional landscape paintings of China and the "mountain shape of the competition area" in the core graphics of the Winter Olympics, which embodies the natural landscape during the Winter Olympics and the aesthetic characteristics of China landscape paintings. There are three kinds of uniforms for the 2022 Beijing Winter Olympics, namely, staff uniforms, technical officials uniforms and volunteers uniforms.

Winter Olympics uniforms not only meet the specific functional requirements of distinguishing crowds, keeping warm and cold, but also are an important part of the image and landscape design of the Winter Olympics.