VP is an important exhibition space that attracts customers at first sight, and conveys important information to consumers through the display of visual themes. Generally, it appears in the place with the largest passenger flow, mainly in the window, and sometimes it appears at the door of the store or in the visual center of the store, which is the place where customers first reach the line of sight.

The vice president is conveying the brand spirit to customers. It can resonate with customers and gain their recognition. Usually choose products with strong fashion trend, strong color contrast and seasonal emphasis.

PP point: once again * * *

PP is also called point display, pay attention to collocation. PP is a window to display the internal area of the freight yard, a charming space to coordinate and promote related sales, making the design of commodity display the focus, showing the image of commodities in this area and attracting customers.

The PP area is the main focus of customers' sight after entering the store, and it is also the main display area of commodity selling points. The principle of display is "proximity principle", thus stimulating and contacting consumption.

IP point: I want to buy

The IP area is the area where the products actually sold in the store are displayed through props such as stalls/shelves/containers, occupying most of the store, and it is also the place where customers directly and finally decide to buy. It has a great influence on the storefront, and it is necessary to allocate the whole space with various forms of display.

The main storage space of IP area is sometimes called capacity area. Need to organize related products, easy to browse, easy to refer to.