"CUCU" (Chinese trademark "Kuku") is a clothing brand developed by Hangzhou Kuku Bags Co., Ltd., which is mainly composed of casual denim bags and canvas bags with fashionable small objects. "CUCU" bag has established a fresh, fashionable, leisure, youthful and environmentally friendly image in 10 province, and is favored by young girls, especially college students. Kotler, the father of modern marketing, defined in Marketing that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time.

Brand:

Brand is a Chinese word, which refers to consumers' cognition of products and product series. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience. Values include functional interest and emotional interest. In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection.