Levi's is one of the most famous brands in western America. It is also the name of Levi's, the first jeans manufacturer in the world. Levi Strauss 17 years old immigrated from Germany to new york 1847. He can hardly speak English. In the first few years in America, he worked for his two brothers. He sells cloth and household goods everywhere in remote villages and towns around new york and KFC. Sometimes he even sleeps on the roadside or in an empty garage for the night. The news of the gold rush in California fascinated the young Strauss, who sailed to San Francisco on 1853. He brought several rolls of canvas for tents and trucks and sold them to the rapidly increasing residents. But he found canvas more useful, because an old gold digger said that he wanted to sell pants that could withstand the rough use of the Nuggets. So he gave the inexhaustible canvas to the tailor and ordered the first pair of Levi's jeans. On that day, the legend of Levi'sR Sr Sr was born. People spread the news of this strong jeans. Young Strauss soon opened his first shop in San Francisco. He produces many waist-high tights. Later, he gave up canvas and switched to denim, a strong cotton cloth woven with unchangeable indigo dyes in France. From 1860 to 1940, Strauss designed many improvements for originality, including rivets, arched double horse leather labels and a small flag in the back pocket. Today, these are the world-famous authentic Levi's jeans logos. Levi Strauss has indeed become an American tradition. For people all over the world, it represents the pioneering power and spirit of the West. Levi's 150 Story 1829 Levi's? Founder Levi Strauss was born in Butenheim, Germany. /kloc-The gold rush in 0/853 attracted Levi Strauss to San Francisco. He made his first pair of jeans from canvas. Jeans are very durable, wear-resistant and tough, so they are welcomed by gold diggers. 1855 Levi Strauss replaced the original canvas with blue jeans imported from France, which greatly improved the function and appearance of jeans. 1873, in order to let gold miners hold gold bars, especially in Levi's? Impact studs are added to the back pockets of jeans to enhance their durability. In the same year, the back pocket of Levi's jeans was sewn with double rows of arc stitches, which was called arc design. 1886 Levis? There is a leather mark on the back of jeans. Leather stamps show a competition to test the toughness of Levi's jeans-two horses pulling Levi's on both sides? Jeans, in fact, Levi's jeans also won the competition. 1890 Levi Strauss company codes jeans for the first time, and the world-famous 50 1 is Levi's first jeans. 1936 Levi's added a red flag badge to the back pocket of jeans as a symbol of genuine Levi's. 1954 Justin and Marlon Brando, two movie stars, wore Levi's jeans in the blockbuster. Levi's launched washed jeans on 1974. 1978 Although several jeans brands of different designers have been put into the market, Levi's sales still exceeded the $2 billion mark. 1980 jeans sales achieved unprecedented success, reaching 502 million pieces. 1984 Levi's became the representative costume of the American Olympic delegation in 1984, and made a large-scale publicity for Levi's 50 1 blues. 1986 Levi's jeans began to produce pre-perforated and tattered jeans. 1995 www.levi.com website was officially launched. 1996 Levi'sVintage clothing (LVC) was officially put on the market, which is a replica series made according to Levi's classic models. 1999 REDTM series was born-innovation 2 1 century jeans in 2000, Levi's stereoscopic jeans series Levi's professional jeans came out. In 2003, Levi's celebrated150th anniversary and jeans celebrated130th anniversary. In the same year, Model 65438 +0TM series was born. In 2004, Levi's launched a brand-new LLS (Levi's Slady Style) series, which was specially designed for Asian women and was slender and sexy. Levi's, a world-class classic denim brand, was founded in 1853. Although it has experienced many ups and downs, it still stands the test of time. From hippies in the sixties, punk in the seventies, mods in the eighties and hip-hop in the nineties, they are constantly at the forefront of the times. We can stick to Levi's own spirit until now, and on the basis of adhering to the original spirit of 50 1, we can constantly breed a new generation of trend standards, and even evolve from a single jeans leisure brand to an eye-catching brand that can express more styles and richer levels. When the classic design brand LeviStrauss founded Levi's, everyone's attention was always on its jeans. In addition to the above materials, jeans made by Levi Strauss also have patented lathe technology, unique dyeing technology and ever-changing tailoring, which has far-reaching influence. Although this winter's collection is attracted by the new washed and cut jeans, we also don't forget to add basic clothes such as T-shirts, sweaters and cold shirts, and incorporate Levi's product features, including rivets, red labels, leather signs, stitches and copper buttons, which makes the collection more complete and inherits the innovative spirit of the times, and can definitely rival first-class fashion brands. 50 1, a timeless fashion brand classic, when it comes to the spirit of Orignal, we can't help but say 50 1, the earliest jeans fabric number in the world. Its design is very simple, from 1937 to now, it has been continuously introduced. With the ebb and flow of the tide, 50 1 is no longer a simple cloth number, but more endowed with a spirit. Therefore, Levi s 50 1 series winter clothes are characterized by simplicity and meticulous design. Those bright lines, figures representing Levi's century-old history, and eye-catching designs with contrasting colors inside and outside show a legendary feature that never goes out of date, and also bring vitality and color to winter, which really makes fashionistas love it and sincerely support it. Dressing also emphasizes connotation. Choosing Levi's as a clothing collocation does not mean the pursuit of famous brands or status, but the recognition of the Orignal spirit, which transcends the boundaries of culture and times and becomes a self-expression concept. If you carefully observe its clothing, you will find that even if it is not a popular work, it uses the highest quality fabrics, elaborate production and a lot of detailed design, which makes each work unique. For example, in the 1980s, feel's yellow × black Type 1 coat, you should not think that the tone of nostalgia must be gray, gray, yellow and yellow. On the contrary, the 1980s was a colorful era, and Levi's touch and care for the trend can be seen from the color, which led the design of casual wear to a new level. Levi's logo rivet was originally used to nail metal. Since 1837, it has become an indispensable part of all Levi's jeans. Cowboys found it uncomfortable to heat rivets when heating in front of a bonfire, so Levi's began to replace rivets with corner joints at 1937. Buttons Do you know when the six buttons of Levi's jeans were zipped? 1942, according to the regulation of American government, the two buttons at the back of Levi's jeans should be removed. Now, except for the 50 1 model, the key design is retained. Levi's buttons will never rust. The legend of two horses. 1886 Levi's agreed to try on jeans. Tie a pair of jeans with trouser legs to two horses and drive them in opposite directions. It turns out that jeans can withstand such tension and tension. Since then, it has become a symbol of pride. A pocket for gold bars. Levi's trouser pockets were originally designed for gold diggers during the California gold rush in the1850s. Five-bag design has become the standard feature of Levi's blue jeans. Century-old sewing is firm, durable and comfortable. Corner seam is the joint point of Levi's jeans reinforcement structure. 1937 when the rivets on the back pocket are replaced by corner seams, they are particularly valuable. Since then, it has been used as a reinforcing and fixing point for the four corners of pockets, the front of trousers, belt ears and zippers. Zippers didn't appear until 1950. Before that, there were button pants everywhere. Modern industry produced zippers, which caused a revolution in jeans. Now, Levi's products use the most durable zipper, which is very design-oriented. It only takes 10 minutes to sew a pair of jeans that can last a lifetime. Levi's jeans factories all over the world use the strongest sewing thread, the best handwork and production line to produce jeans that can last a lifetime. The little flag was first introduced by Levi's. It became the symbol of 1936 genuine Levi's jeans, because more and more counterfeiters appeared at that time.