It has become a common phenomenon that anchors bring goods, but many of the goods brought by anchors are fake, which is the biggest damage to consumers' interests, and consumers can't clearly feel the authenticity of the goods. The anchor must be responsible for the content of the goods he brings, and the legislative work in China must be done well.
First, every anchor is responsible for his own product. The anchor can really make money in the process of selling goods, but he must take full responsibility for his own products, because every anchor will certainly publicize how good his products are in the process of publicity. Since they have said a lot in the process of propaganda, they must make their propaganda content conform to reality. If it is not, it will be defined as a fake, so it will definitely be restrained in the process of publicity and control the quality of products.
Second, the emergence of counterfeit goods must severely crack down on the anchor. Once there is a fake phenomenon, it is necessary to crack down on the anchor, because it has a certain deterrent effect on other anchors, and everyone is responsible for their own actions. This is obvious to all, and it is also the common sense of society. Since the anchor has fakes, he must be responsible for his own actions, and he can't shirk his responsibilities or throw the pot to consumers.
Third, do not regularly check the products. In fact, unscheduled inspection is very necessary, because it is impossible to inspect all products, so we can only choose unscheduled inspection, and in the process of inspection, we should also inspect according to the types of products, and after inspection, we must publish it in public media.
I think that as long as the platform and relevant departments do a good job in the above three aspects, the anchor can abide by the relevant laws, regulations and rules in the process of bringing goods, because the influence of the anchor on society is still relatively large, and the economic benefits that the anchor can generate in the process of bringing goods are also relatively high, so it must be supervised in the process of bringing goods to be responsible to the people of the whole society.