Chinese residents' consumption is in the stage of continuous upgrading, and consumers' demand for high-end clothing is gradually increasing. Some surveys show that middle-income earners are actually more willing to buy than high-end earners, while consumers with average income levels are more interested in high-end products. This feature has prompted the demand structure of China clothing market to change constantly in recent years.

According to the Analysis Report on Market Prospect and Investment Strategy Planning of China Clothing Retail Industry, the scale of China clothing market increased from 809.4 billion yuan to1654.38+0-2065.438 billion yuan in 2005, with a compound annual growth rate of 6.6%. In the future, the scale of China clothing market will continue to expand. From 2065438 to 2020, the clothing market in China will grow at a compound annual growth rate of 6.8%. By 2020, the clothing market in China will reach1434.9 billion yuan.

At present, domestic women's wear has formed industrial clusters such as Pearl River Delta, Yangtze River Delta and Bohai Rim. Among them, women's wear industry in Zhejiang, Jiangsu, Fujian and other regions is particularly developed, and a series of well-known domestic brands have emerged one after another. With the rapid development of women's clothing market and the gradual intensification of competition, a number of powerful women's clothing brands have emerged in the market, and industrial clusters with obvious regional colors have been born. The trend of brand, scale, fashion and personalization of women's wear in China is becoming more and more obvious, and women's wear tends to be more casual, diversified, personalized, fashionable and branded.