Attenborough is a first-line brand and a very famous trademark in men's wear market. Its clothing has a more accurate positioning, which is to create advanced and cost-effective clothing, shoes, hats, bags and other products for most ordinary male users. Of course, its main product is men's wear. Its price is generally above 100 yuan, so although it is famous, its price is not high, which is a friendly price for first-line brands.

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Hongkong attenborough international investment group 199 1 entered the Chinese mainland market, and successively established attenborough garment development co., ltd. and attenborough (China) co., ltd., and attenborough (China) co., ltd. was mainly responsible for the promotion of the famous leisure clothing brand Edenbo in China market.