1. Cleanliness standard. First of all, the clothing store should be kept clean, the venue should be clean, the clothing shelves should be dust-free, the goods should be stacked and hung flat, and the lights should be bright, which can give customers a good shopping environment.
2. Reasonable and harmonious. The channel planning of clothing stores should be scientific and reasonable, the placement of props such as shelves should conform to customers' shopping habits and ergonomics, and the division of various clothing areas should be suitable for brand promotion and marketing strategies.
3. Fashion and uniqueness. Clothing display in clothing stores should have a sense of fashion, so that customers can clearly understand the main products and colors from the display of clothing stores and obtain fashion information.
Shelf layout is the main content of business hall layout. The channel woven by the cargo structure determines the flow direction of customers. Whether it is vertical crossing, diagonal crossing, radial, free circulation or direct layout, it is necessary to reserve some flexibility for the change of business content so as to adjust the shelf layout according to needs. Therefore, all kinds of shelves in modern comprehensive shopping malls are combined, and only some franchisees use a small amount of fixed forms.
1. The distance between shelves should ensure smooth passenger flow. It's not a problem for a small shop to put shelves against the store door and stick to the wall. Suitable for large food stores, department stores, clothing stores, etc. The reasonable distance should be calculated according to the size of the store and the volume of the business varieties. Generally speaking, the main channel should be between1.6 ~ 4.5m, and the secondary channel should not be less than 1.2.
2. Shelves should be designed to ensure proper area and space for goods to be displayed on shelves, so that goods can be effectively arranged horizontally to show different varieties and vertically to show different specifications and grades of the same variety. Appropriate space not only provides convenience for the vertical arrangement of goods, but also provides convenience for sales personnel to place goods, put them on shelves and clean them.
3. In addition to the functional requirements, the current store shelf design is also modern in form, which is the main aspect of shaping the store image. In order to display goods, shelves generally do not use irritating colors to avoid usurping the role of the owner. However, the color relationship between commodity display shelf and commodity must take into account the usual color function.
4. It is very important to ensure that the commodity display tables and shelves in the business hall have enough light to promote the sales of commodities. Lighting settings should strive to make the light close to natural light, so as not to affect the natural color of goods.