20 17 tanabata theme activity planning scheme 1 in ancient legends, the seventh day of the seventh lunar month is the day when the cowherd and the weaver girl meet at the annual magpie bridge in "Looking for relatives". By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14.
In order to create the operating characteristics of KTV and fully embody the operating style of KTV, according to the current operating situation of the company and the changes in Zaozhuang citizens' entertainment market, the following activities are specially planned for the consumer groups of Qixi Valentine's Day.
I. Theme of the event
"Valentine's Day on Chinese Valentine's Day KTV brand-new fashion theme party activities"
Love shock wave looking for the goddess in your heart
Second, the activity time
August *-* Day
III. Purpose of the activity
1, through this activity, improve the brand appeal of KTV in Zaozhuang catering and entertainment market;
2. The average daily turnover increased by 80%. (After the activity, the Finance Department will report the activity results to the General Manager. )
Fourthly, the concept of activity.
This activity draws lessons from the effective promotion methods of Beijing, Shanghai, Shenzhen, Hangzhou and bars, and combines the experience of local entertainment places to find fashionable urban men and women.
Looking for passion and fresh and exciting consumer psychology to plan integration. The activity adopts the way of making friends on a large scale, and encourages guests who come to KTV to try to talk with "strangers". By carefully and strictly controlling the procedure of making friends, I believe that we can definitely create a cheerful and fresh lifestyle of clubbing (see item 6 of the planning case for specific control methods, the first wave of love shock).
Verb (abbreviation of verb) activity method
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertising, DJ station (a KTV DJ can be invited), LED display screen and private room computer.
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. This activity takes the lobby on the first floor of KTV as the activity center, supplemented by private rooms;
Any female guest who comes to KTV on the 2nd can get a rose at the bar.
6. When you come to the store and open a private room, you will get two chocolates.
Activity of intransitive verbs
Love hits the first wave: "find the goddess in your heart" (to be considered emphatically)
1. campaign slogan: resolutely talk to strangers;
(2) The store designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;
(3) After the guest finishes the table/room, he will give the guest a friend card to fill in;
4. The guest can observe and then entrust the waiter to send the friend card to his favorite;
⑤ If both parties are interested, they can communicate with each other through waiters and start dating;
The second wave of love shock: "Show off yourself, hot MM call order" (this plan includes hall and private room). Our store will arrange special personnel to observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, you can get a special cocktail card from our store, and you can get a designated cocktail in the cocktail bar with the wine card (the selection of this activity is made by our store)
Love strikes the third wave: "true confession"
KTV can provide couples who patronize KTV on Tanabata Valentine's Day with the opportunity to express themselves loudly on DJ. And get a bottle of champagne (how can you not touch her/him on a special day? )
The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)
During the activities from August * to *, anyone who consumes more than a dozen bottles of beer or more than 300 bottles will get a lottery ticket at 0: 00 on August 26th, and so on. Draw on the spot.
First prize: one room in Guo Xue Hotel, one room per night.
Romantic decorations and a bottle of champagne;
Second prize: one for each of the three digital MP4s;
Third prize: a box of chocolates for ten people.
(Specific implementation arrangements will be decided separately)
VII. Site Layout
1, gate:
(1) Doors and windows: two billboards indicating activity information;
(2009 Valentine's Day Campaign Raiders: KTV invites you and your partner to participate in the KTV Valentine's Day Party, speak out your love loudly, let everyone witness your love together, bring your sweet love together, and express your love on the spot. )
2 door glass: intimate shape, rose pattern;
③ Gate: decorated with pink balloons.
2. Hall:
① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;
2, aim at the marble wall of the fence on the second floor of the gate to do ink-jet carving: Valentine's Day KTV new fashion theme party activities love shock wave to find the goddess in your heart;
3. Stair handrails are decorated with red roses;
3.hall:
1.DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";
② Silver reflective characters are engraved on the fence around the hall. Different sizes:
Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;
The girls next door are learning from each other, vying for the golden pot to give birth to him.
Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.
In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.
Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.
There are countless people in the world.
Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?
If the relationship between two people is long-lasting, it is still a matter of time.
The pillars of the hall are decorated with roses and heart-shaped patterns.
4. Private room:
(1), put a rose on the table in each room;
② Place an activity plan and detailed rules in each private room.
Eight. Activity arrangement
(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;
(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd;
(3), the hall department, private room department to deploy personnel to cooperate with the painter to do a good job in No.23 cloth field;
(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;
⑤ DJ station in the hall and the program department arrange the adjustment of music route and program during the activity, and report it to the general manager's program on the 24th;
Before 6.23, the Marketing Department will contact the advertising space and Guo Xue Hotel to arrange rooms and meals;
⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before 22nd;
⑧ All departments of our store made overall arrangements and unified the rehearsal activities on the 24th.
Nine, the end
20 17 tanabata theme activity planning scheme 2 activity 1: 3D magpie club grand prize is waiting for you.
Copywriter: here comes the magpie bridge! Have you ever stood on the magpie bridge? Do you want to experience the feeling of the Magpie Club? Come on, join the magpie club, the grand prize is waiting for you!
I. Contents of activities
If you buy any accessories, you can take photos on the 3D Magpie Bridge, upload WeChat and start voting, and you will have a chance to win the Diamond Award.
Second, the implementation of activities
1. Make 3D floor stickers or wall stickers of Queqiao, and determine the best shooting point.
2. No matter what accessories customers buy, they can stand on the bridge and take photos, upload the store WeChat and mobilize friends to vote.
3. At the end of the activity, the top three winners can get the couple travel award provided by the store.
Activity 2, a thousand miles of marriage (the old man arrives! )
Copywriting:
Legend has it that two people met because, in the dark, there was a red line connecting their ring finger, which was Yue Lao's "marriage line". Today, Yue Lao came to tell you that you are the other half of my destiny takes a hand. Happiness will last forever. May all lovers in the world be good.
I. Contents of activities
On Tanabata Day, a special area was set up for a thousand-mile marriage. "Matchmaker" and others came to the crowd and invited the couples present to draw a red rope in front of "Yue Lao". If couples draw the same red rope, they can get a beautiful gift. If not, "Yue Lao" gave the couple a red rope at the scene, tied it on them and offered their blessings.
Second, the implementation of activities
Before the 1. activity, set the "Thousands of Marriages" area and set the background board.
2. When Yue Lao arrives, the master of ceremonies will be the person who plays Yue Lao, or the person who plays the matchmaker (if it is played by the matchmaker, it is necessary to introduce Yue Lao grandly).
3. Game Settings: Put a red rope into a hollow big flower ball, only the two ends of the red rope are exposed, and men and women stand aside and randomly pick the red rope.
4. Couples draw a red rope in front of "Yue Lao". If couples draw the same red rope, they can get a beautiful gift. If not, "Yue Lao" will give the couple a red rope and tie it for them.
Suggestion: 1. Red rope can be bought on Taobao.
2. Matchmaker, matchmaker and other festive figures can be played by many people to increase the festive atmosphere.
Activity 3: Lock the vows and achieve love.
Copywriting:
If the lover's love can move Yue Lao, he will give the lover a concentric lock, so that the lover can be together forever.
Tanabata, would you like to come here with your lover and lock up the love of your life?
(1) Activity content
Xx Jewelry exclusively launched the extra-large Qixi Bridge and concentric lock. Couples who arrive at the store on Tanabata can lock their concentric locks and make the most beautiful and tender love vows for each other. We will lock the love of your life for you. On August 9th, 20 16, couples who have locked their concentric locks can also open the concentric locks with their keys and get a carefully prepared gift.
(ii) Activity implementation:
1 and before August 9, put a "magpie bridge" at the door or next to the shop (it can be decorated with arched iron gates and ribbons).
2. On Tanabata Day, couples took a group photo under the "Queqiao" set up in our store, uploaded it to a circle of friends, and collected 77 likes to get a particularly exquisite concentric lock and a bunch of roses for free.
3. Couples can write their vows of love on concentric locks and lock them on the magpie bridge.
On Valentine's Day, August 9th, couples can get a carefully prepared gift by holding the key and unlocking the concentric lock together.
Suggestion:
1, concentric locks, arched iron gates and decorative ribbons can all be purchased in Taobao (styles can be customized according to the situation of each store).
2. During the activity, people can be sent to dress up as fairy couples, such as the old moon, the cowherd and the weaver girl, etc., to render the atmosphere.
3. Arches with concentric locks can be properly reserved as storefront decorations to increase publicity.
4. Arch bridge is not suitable for being too big. If properly preserved, you can continue to use it on Valentine's Day.
Activity 4: Destined Tanabata, the most beautiful love letter.
Copywriting:
On this special day, leave your unspeakable love, gratitude and longing on paper and convey it to him in an ancient and serious way. When TA reads every word, it will not only be really touched by what you want to say in your heart, but also be touched by TA's heart.
Mode 1
(1) Activity content
"Ding Qing Tanabata" specially designed a large-scale lucky family tree, so that every ta can write the most beautiful love letter for TA and hang it on the lucky family tree, from which many awards such as "accompanying this life, loving words and roses, expressing true feelings" were awarded.
(ii) Activity implementation:
Before 1 and August 9, a large-scale lucky family tree was specially made.
2. On Tanabata Day, distribute love letter cards (which can be hung on trees) in the activity area.
3. At the end of the activity, many awards will be awarded, such as "accompanying this life, loving words and roses, revealing true feelings", and sweet gifts will be presented.
Suggestion:
1, sweet gift: (for reference)
Random drawing, what to draw, prize setting:
Aprons, 100 yuan coupons, gold inlaid jade pendants, etc.
2. During the activity, people can be sent to dress up as fairy couples, such as the old moon, the cowherd and the weaver girl, etc., to render the atmosphere.
3. The winning love letter can be kept for follow-up publicity, or it can be made into a postcard and sent to the winner.
Activity 5: Meet Tanabata and make love with diamonds.
Copywriting:
If you decorate me as a treasure, I will be with you forever. If you love her in your heart, a diamond ornament will convey your feelings: you are my true love.
I. Activities:
1, buy a diamond ring and send a pendant.
2. Buy a male ring and give a female ring.
Activity 6, Yue Lao witnessed the lightning proposal.
Copywriting:
Walking together is fate, and walking together is happiness. From this moment on, I will love forever. Love is a word, we can turn it into a beautiful story. Tanabata, let love bloom, gorgeous and happy life. You, will you?
(1) Activity content
Before August 9th. Find a man who wants to propose, and plan a dance for him to propose. After training, on Tanabata Day, when there were many people, the hero wore a doll costume and led a group of people to dance, dancing, burning and proposing marriage.
(ii) Implementation of activities
1. Take a video of the proposal in advance, including the previous photos of the two, and ask friends to practice dancing. Finally, make a love memory video and play it on the LED screen of the store on the day of marriage proposal.
2. Warm-up: When the music starts, an exhibitionist disguised as a passerby will first perform a flash show to attract people's attention and then disperse.
3. The hero wears a doll costume to lead a group of people to dance, and the dance burns and flashes.
4. Play the video of love memories.
5. When the video of love memories is over, the hero takes off his headgear and proposes to the hostess on one knee.
Suggestion:
1 filming the whole process, and the scene of marriage proposal flashed on the same day.
You can find a wedding company to cooperate with.