Labor Day Marketing Plan 1 I. Activity Time
X month xx day -x month x day.
Second, the purpose of the activity
May is a golden week, and there are several major festivals throughout the month, such as May 1st International Labor Day, May 4th Youth Day, Mother's Day and Children's Day. In order to better promote sales, increase customer unit price, produce more influential social effects, and further enhance Jiahui's corporate image.
Third, the theme of the event
Celebrate May Day, enjoy convenience and welfare, and win wonderful prizes.
Fourth, the slogan of the event
Go to xx on May Day and win the prize in shopping. When the price falls to the end, it will keep running.
Verb (abbreviation of verb) advertisement
Xx, X-X, outdoor advertising, inkjet introduction, promotional activities, body banners, door banners, in-store pop, radio publicity.
Sixth, the scene layout
There are banners at the door, flags in summer, a 12 tag in the special price area, three billboards for getting on and off the elevator, and two advertising stickers for taking the stairs.
Seven. Activity strategy
(1) During the Golden Week of May 1, the price dropped to the bottom, and xx posters were launched, with items classified, fresh 25, food 50, non-food 40, counters 30 and old shops 25.
(2) Visit xxx on May Day and win the grand prize in shopping.
(3) The low price will fall to the end and will keep running.
(4) In the final of the 2nd "Ode to Labor" Youth Karaoke Competition on X, the waves and sand were brilliant and the stars gathered, looking at the present.
(5) Wonderful performance of Youth Day on X month and X day.
(6) On X-day, the lucky draw of "Visit xxx on May 1 and win the grand prize by shopping" was held, with wonderful performance (internal staff).
(7) The registration of "Children's Talent Show on June 1st" was officially launched, with registration from xx to xx, and the preliminary contest was held on1X.
On mother's day, mother is very polite when shopping. All married female customers who come to our shopping mall on XX and spend more than 50 yuan on shopping will be given a gift with a computer receipt. Each person is limited to one, and the number of gifts is limited, while stocks last.
Planning scheme of labor day marketing activities II. promotion theme
The whole country celebrated May Day and went shopping happily in xx.
Second, the promotion period
X month x day -x month x day.
Activity 1:
Daily chemical festival-a better life
III. Activity Law
Jointly hold product exhibitions with 3-4 major detergent brands. Xx supermarket is responsible for the unified organization of cultural performances, the overall planning, overall publicity and foreign-related matters of the exhibition area. The manufacturer is responsible for the brand promotion and promotion activities in the designated exhibition area.
Fourth, the site layout
A number of sun umbrellas (provided by suppliers), more than 8 hydrogen balloons (advertised by suppliers), one aerial arch (20m), outdoor exhibition area (4), exhibition area in front of service desk (other brands), stainless steel bar exhibition manufacturer exhibition area on the second floor, and cultural activity area (stage, audio equipment).
Verb (abbreviation of verb) arrangement of literary and artistic activities
1, the final victory (x month x day -X day)
Activity form: auction is adopted, and one booth is launched every day, with 20-30 pieces for each booth, and the auction starts at an ultra-low price.
Activity time: the time starts at 9: 00 am. The rest of the time is arranged before or after the activity.
* * * Enjoy the May Day Art Show (co-organized with Cai Ying Conservatory of Music)
2. All kinds of customs (X month X day)
Activities: underwear show, fashion show, live model performance.
3. Qian Shen (X month X day)
Activity form: live model performance at the wedding exhibition.
4. Lifestyle (X month X day)
Activity form: photo exhibition
On-site exhibition of photographic works. Set up scenic spots and shoot for free (1 person limit 1 time). Free makeup party. Expert consultation meeting on beauty and hairdressing.
5. Love my China (X month X day)
Activity form of intransitive verbs
"xx Cup" Children's Painting Competition and Exhibition
Starting from xx, X, children (6- 13 years old) took a work to the service desk to register.
The entries were exhibited on X/X, and with the comprehensive score of the entries on the spot, there were three first, second and third prizes respectively, and the rest were commemorative prizes.
Competition content: Draw a picture with the theme of "Rusty China".
Award setting: first prize: second prize: third prize:
6. Start online (X month X day -x day)
Activity form: imitation show karaoke contest
Divided into three groups: children's group (children's voice broadcast), youth group (star challenge) and elderly group (old people's fun-night of opera fans)
Free registration from xx month in X year. The service desk of Qiaoxi Store will register in detail. Qiaoxi Store provides free practice for music lovers in front of the store from 7: 30 to 9: 30 every night on xx, xx, X. ..
Award setting:
3 in each group, first prize: second prize: third prize:
Seven. Arrangement of commodity promotion activities
1, seasonal commodity bungee jumping
Joint promotion by manufacturers, self-promotion by Qiaoxi Store, and 50% discount on selected 10 knitted cotton products.
2. Fresh tide and early market price
Introduce several ultra-low-priced fresh goods to limit sales.
3, shopping packages, dishes are happy.
Those who reach the designated cash will exchange the designated daily necessities at the designated place with the computer receipt and the designated cash.
Activity 2: Sweet Journey of Love Years
Promotion idea: May Day will be a big wedding market, so the marketing goal will be Labor Day, and marketing activities will be carried out for the wedding market to increase the share of enterprises in the wedding market and enhance their popularity.
Promotion target: unmarried couples who hold weddings during May Day.
Promotion goal: during the promotion period, lock the unmarried couples who hold the wedding.
Promotion time: X month xx day -x month X day
Eight. Activity method
1, polar wedding show (two or three games)
Polar Photography has launched several wedding dresses with novel styles and unique temperament, and invited famous models to hold the "Polar Wedding Show". Polar wedding show is magnificent and rich in content, which will surely attract the favor of many young men and women, especially couples who are about to hold weddings, and provide an effective way to promote polar photography.
2, witness love, keep wonderful.
3. Sweet journey
During the activity, unmarried couples can enjoy a set of free wedding photos when shopping all over 800 yuan in xxx.
4, love years, happiness * * *
During the activity, any loving partner who takes wedding photos in polar photography will enjoy a 9.8% discount on shopping in xxx supermarket with the certificate issued by polar photography.
Nine. publicity programme
1, TV advertisement Yueyang wireless channel 8 times.
2. Radio station 10 days.
3. xxx product newsletter 15000 copies.
4. Shop soda.
5. xxx storefront cloth advertisement 1.
6. Newspaper advertisement "xx Information" 1/Version 41times.
7. There shall be no less than 3 soft articles in the newspaper.
8. During the event, a wedding photography exhibition will be held and shooting points will be set.