Weinan traffic broadcast was officially launched in May 20001year, with frequency modulation of 90.9 MHz and transmission power of 5 kW. Broadcast all day 18 hours, covering Weinan and surrounding areas 12 counties and cities. Weinan traffic broadcasting is unique among the three series of radio stations of Weinan People's Broadcasting Station. It is aimed at drivers, passengers and citizens. It is an air traffic light for urban traffic operation and a service desk for traffic participants.

Frequency positioning: a professional radio station serving the society with traffic information and professional traffic programs, and a professional traffic radio station serving the floating population with wonderful entertainment and music programs.

Program orientation: traffic professional programs are the main ones, supplemented by entertainment and music programs. Broadcasting traffic information and expressway traffic every day 18 times, and inserting sudden traffic conditions at any time, is an important reference for visitors to travel. There are seven excellent programs and excellent hosts in the traffic broadcast, such as Traffic Police Live Room, Communication with Guangzhou, 909 Cheyou Club, Sunshine at Eight o'clock, Car Music Style, Food and Entertainment World and Small Things in Big Cities.

Audience form: the backbone of society, high-end audience. 18-65 years old, car owners are the main audience. Pay attention to brand, promote advertising, be creative, have a stable career, have strong purchasing power and mature mentality.

Frequency characteristics: Weinan Traffic Broadcasting has planned a large number of activities since its establishment 10, and successfully held six love exams, fifth anniversary celebrations and other activities; 20 10, traffic broadcasting takes "visible broadcasting" as its purpose, and continuously launches 10 outdoor activities to reach the audience at zero distance, which greatly enhances the credibility of the media and the brand value of the media itself.

Weinan traffic radio program setting is dominated by traffic information and road condition information, highlighting the characteristics of traffic specialty. Further strengthen the brand image promotion and packaging of programs, make the brand characteristics of frequency programs more distinctive, and effectively "lock" mobile audiences. Focus on creating three brand columns: 909 Cheyou Club, Traffic Police Live Room and Today's Traffic. Music, food and entertainment programs such as car music, food and entertainment world, big cities and small things will accompany you to travel easily. Broadcast hourly information, power information and high-speed road conditions, broadcast road information, civil aviation information and meteorological information for half an hour, and connect high-speed road conditions three times a day to meet the needs of people in the car for travel, life and entertainment, and provide timely and accurate information services for people traveling on the road.