Shop location is the primary problem of gold shop opening. When choosing a suitable store, the factors to be considered should include the surrounding population density, the flow of people and the level of economic development. The rent levels in different regions and cities are also different. First-tier cities are relatively high, second-tier cities are medium, and third-tier cities are relatively economical. According to the actual situation, the store can reserve a certain rent as the start-up capital. Shop decoration and equipment purchase. This is an inevitable part of the cost in the operation of gold shops. Decoration expenses mainly include decoration materials, construction labor costs, decoration design fees, etc. In terms of equipment purchase, it is necessary to purchase gold display cabinets, cash register systems, anti-theft systems, air conditioners, safes and other equipment required by gold shops. This part of the investment varies according to the store size and decoration style, but it usually needs tens of thousands of yuan. The stock capital of a gold shop is also an important factor to be considered in the process of opening a store. Inventory funds refer to the funds used to buy gold products for sale. Gold stores generally need to keep a certain inventory in order to meet the needs of customers at any time. The amount of inventory funds is related to the size and business strategy of the gold shop. Generally speaking, it costs at least several hundred thousand yuan. In addition to the above basic expenses, the gold shop also needs to consider some other expenses, such as staff salaries, water and electricity costs, insurance costs and so on. These expenses are routine expenses in the operation of gold shops and need to be considered in advance.