Co-organizer: XX Network
On this Valentine's Day in China, night time brings a date for male and female guests.
When you meet love, fate begins here. ...
Origin:
More and more young people are eager for true love, but they are alone in the city. Traditional blind date makes them embarrassed, and it is difficult to tell the grade and authenticity of online dating, so they prefer to be single forever.
I. Purpose of the activity:
1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Commercial aspects:
① Through this activity, improve the brand appeal of Moonlight Bar in the surrounding industry markets;
② The average daily turnover increased by 20%. (Example: the average daily turnover is 65438+100000 yuan, 20% =120000 yuan)
Second, the theme of the event:
Tanabata, in love.
Third, the activity time:
Fourth, the audience:
1 Registered member, evening time.
2. Moonlight Dating Alliance.
3. Special guest performer.
4. Other applicants.
Verb (abbreviation for verb) Activity mode and cost:
1. Integrate the customer resources of various departments of the company, and uniformly release the activity information to the guests in the form of short messages:
2. Publish event information, contents and methods to the guests who recently visited the company through print advertisements, DJ stations and LED display screens;
3. Carefully decorate the venue and strive to create a romantic and beautiful holiday atmosphere;
4. There is a reception desk in front of the bar, where participants buy Tanabata activity cards. Men's Qixi card 150 yuan/Zhang, women's Qixi card 80 yuan/Zhang;
5. All female guests who visit Moonlight Friendship Bar on June 5438+09 can get a rose at the sign-in desk:
6. With the opening of the hall, two chocolates will be presented.
Activity of intransitive verbs:
1, the first wave of love shock: "find the goddess in your heart" (pay attention to consideration)
1. campaign slogan: love happens around you;
② The company designs a blind date card by itself, male (green) and female (pink): The contents of the blind date card are: name (nickname), age, hobbies, work and requirements for him/her;
(3), after the guest card, use the card to give snacks to the guest friend card, let the guest fill in:
(4), the guest can observe, and then entrust the waiter to send his favorite friend card:
If both parties are interested, they can communicate with each other through the waiter and start dating.
6. In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging DJ waiters who have not entered the room to wear casual clothes to participate in the activity. (Specific implementation arrangements will be decided separately)
2, the second wave of love shock: "dazzle yourself, hot MM call"
The organizer of the event will observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, she can get a cocktail card specially made by the company, and receive cocktails designated by the Tang Dynasty at the cocktail bar with the wine card.
The selection of this activity must be approved by the general manager or director of the company.
3. The third wave of love shock: "True confession"
The company can provide couples who patronize the moonlight dating bar on Valentine's Day of Qixi with the opportunity to take to the DJ stage to express their love loudly. Have a glass of champagne. On a special day, a special confession of true feelings, how can you not touch her/him?
4. The fourth wave of love shock: "romantic passion"
During the activity, anyone who consumes more than a dozen bottles of beer or more than 300 will get a zero-point lottery on August 9, and so on. Draw a lottery ticket on the spot.
First prize: three romantic decorations and a bottle of champagne.
Second prize: three large plush toys, one;
Third prize: a box of chocolates for ten people.
(Specific implementation arrangements will be decided separately)
Seven, site layout:
1, gate:
① Opposite the gate: two billboards of 3m, 5m, 2m and 5m, indicating the activity information:
(20xx Valentine's Day Activity Raiders: Invite you and your partner to participate in the moonlight Valentine's Day party in the evening, speak out your love loudly, let everyone witness your love, and dance and flirt with your sweet love on the spot. )
2 door glass: intimate shape, rose pattern;
③ Gate: decorated with pink balloons.
2.hall:
1.DJ stage: the front panel is decorated with colorful roses, and the words "You are my rose, you are my flower" are foam carved;
② Silver reflective characters are engraved on the fence around the hall. Different sizes:
Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;
The girls next door are learning from each other, vying for the golden pot to give birth to him.
Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.
In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.
Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.
There are countless people in the world.
Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?
If the relationship between two people is long-lasting, it is still a matter of time.
The pillars of the hall are decorated with roses and heart-shaped patterns.
Eight. Activity arrangement:
(1), before August 5, evening time, modify the plan and prepare for implementation:
(2) making friends in the moonlight. 7 days before the production and installation of advertising racks;
(3) Make friends with moonlight in the evening, and the painter will cooperate with the painter to do a good job of ostentation and extravagance on 18.
(4) Making friends by moonlight, arranging the distribution of lottery tickets and prizes, and purchasing activity cards;
⑤DJ and the host of the hall arranged the adjustment of the music route and program during the activity:
⑥ Arrange drinks and catering in the evening and under the moonlight, and contact jewelers and wine merchants to hold this activity (if possible, give the partners a cooperation plan for the activity).
⑦ Launch advertising activities in the evening and five days before, and design all kinds of cards.
Nine, the end:
The activity ends at 00: 00, the organizer can leave, the DJ plays dance music, and the participants engage in independent entertainment activities.
Selected five planning cases of Valentine's Day activities on Qixi II. Matters needing attention in promotional activities
Time limit of promotion: It is a popular practice to limit the time of promotion at present, such as the first day of promotion, the consumption period of festivals, limiting consumption time to encourage consumption, and meeting the demand of promotion within a fixed time.
Quantification of sales promotion: It is also a normal practice to specify the number of products to be sold, but in sales promotion activities, this practice is not very good and easy to be competitive.
Promotional features: It has its own promotional features, such as ethnic characteristics, so it is necessary to clearly set up a clear banner in terms of gifts, packaging, discounts, gifts, preferential treatment, etc., and carry out special promotions to the end to distinguish the unified pattern of Tanabata.
Promotion goal: the requirement of promotion goal is to set the promotion within a certain range, which is convenient for consumers to choose. It is also a process of sorting out sales. Finding your own and choosing your own is the promotion effect.
Promotion atmosphere: It is very important to control the promotion atmosphere. Generally, in the middle of festivals, the atmosphere is relatively unified, represented by celebrations, but it can be different on different occasions or different products. To show a positive promotion atmosphere, it is mainly manifested in the personality in the promotion atmosphere, such as emphasizing promotion means, ignoring product functions, emphasizing promotional gifts and ignoring promotion commitments.
Second, the promotion skills
1, only do online shop theme logo.
I believe that people who are a little more careful will find that Baidu and Google will do special logos every holiday or major event. Even if your website is full of holiday features, it will attract more people's attention. So, in the first step, you can design a Valentine's Day logo like a big website.
2. Set a special topic for Valentine's Day
Collect articles related to Valentine's Day online, edit them to a certain extent, and most importantly, create more original articles by yourself. When your Valentine's Day topic is rich enough and original enough, it will definitely bring huge traffic. For example, Yi Xi. The com of Golden Abacus also produced a special topic during the Spring Festival, which achieved similar results and achieved good results.
3, Valentine's Day picture optimization
Baidu and Google, the two mainstream search images, have a lot of traffic. You can put more exquisite and original Valentine's Day pictures on the website, watermark them and reprint them immediately, depending on your website.
4. Online shop promotion
First, clever use of custom expressions
This is a trick of holiday online marketing. Custom expressions are made into animated pictures of gif, leaving their own website names or web addresses, which are also spread through instant messaging software such as qq and msn.
B, greeting cards convey feelings
It is very interesting to send greeting cards to your users on Valentine's Day. It is very important to pay attention to the contents of greeting cards, including names and signatures. Novel content can bring you unexpected results.
Valentine's Day Prayer Dissemination Web Page
This is the most commonly used form of holiday online marketing, and it is also the fastest and most direct form. It should be noted that web pages need to generate other people's names and greetings, and the effect is very good. This webpage can be spread by instant messaging software such as qq and msn.
5. Forum promotion is indispensable.
Well-known emotional communities in China include some comprehensive entertainment communities, such as post bars. Identify the target group and make a good theme post, which will definitely cause the buzz of netizens and bring traffic.
Third, the promotion plan
Promotion plan 1:
Reducing the price is the most practical and attractive promotion plan for buyers. Of course, price reduction is also skillful. First of all, we found a very popular product among our best-selling products. Of course, it would be better if it is suitable for couples. We can cultivate pricing skills in this way.
1. If your single product is sold between 30-50 yuan, the price can be set as 13 and 14 yuan, which represent the meaning of a lifetime, plus the purchase restriction, each person will be limited to 2 copies. At present, this scheme is used in my shop. )
2. If the price of your single product is around 30 yuan, you can promote it according to the matching clothes, that is, 52, 0 yuan or 53, 0 yuan's matching clothes 1, which means I love you, I think what you mean (note: the matching clothes of 1 contain two matching items), if your matching clothes are packaged,
I believe it would be perfect if I could buy some ribbons and wrap them up.
3. If your single product price is in the range of 70-80. Can be set to 13 1, 4 yuan couple package express. It is also very popular.
4, 100 yuan can choose 13 1, 4 yuan's plan.
Promotion plan 2:
Cooperate with price reduction. It is also a popular promotion scheme at present.
For example, if you buy from 60 yuan, the price will be reduced to 52, 0 yuan or 53, 0 yuan.
150 yuan or above, the price is reduced to 13 1 and 4 yuan.
Promotion plan 3:
Mysterious gift. Gifts must be novel and represent the feelings between lovers. There are two gifts, one for a man and one for a woman. As for mysterious gifts, you have to go to the small commodity wholesale market to find small gifts for couples.
You can also send plastic roses. If buyers buy a lot, they can send roses with gold-plated leaves, which are popular on Taobao, or acacia beans, magic beans, chocolates and so on.
Promotion plan 4:
sweetheart
Packaging. This plan requires sellers to learn the packaging skills of products, buy some ribbons and gift boxes for hardcover, and must be packed in five-layer cartons after hardcover to avoid crushing your carefully packaged baby on the way. With such exquisite packaging, it is also very decent for the buyer to give it away after receiving it.
Five selected planning cases of Valentine's Day activities on Qixi 3 I. Overview of the activities
Theme of the event: Join hands to cross the Magpie Bridge and meet XX.
Activity time: tentatively scheduled for August XX, 20xx.
Activity object: XX bank debit card holders (families or couples) Activity scope: XX branch business outlets, community outlets.
Objective: To increase the quality of existing customers and expand the number of new customers in the interaction between customers and employees through interactive experience and the popularity of the novel active communication XX Bank.
Second, the publicity of the previous activities
Material promotion:
1. In the early stage of the event, provide posters and leaflets to promote the landing activities.
2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.
Telemarketing:
3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.
Media promotion:
4. Publish the relevant information of this event in soft text form on the WeChat public platform of XX Bank as one of the online promotion channels.
III. Contents of activities
(1) Tanabata integral movable wall
1. A movable background wall is placed in the business outlet, and the love pattern or hengfeng bank logo pattern is printed on the background wall.
2. Insert roses at the designated LOGO on the background wall.
3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.
(2) Selection of photographic works
Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.
(3) Finding the Right Person in the Destiny Wall
Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.
Fourth, the rules of activities.
1. With the theme of "Crossing the Que Bridge hand in hand and meeting XX", the pose in the silhouette wall is used as the expression form of photographic works to select works.
2. Participating customers can bring their own shooting tools or be assisted by bank staff.
3. In the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of the participating customers in the silhouette wall as the evaluation criteria.
Five selected cases of Valentine's Day activities on Qixi, with four schedules: August XX- September XX on Qixi (8 posters).
Major festivals and promotions: Valentine's Day in China.
Promotion theme: Love is XX, and love spreads to thousands of families.
Promotion content: Tanabata is a traditional Valentine's Day in China, because China people cherish the tradition of China more and more.
Cultural and folk festivals, coupled with the annual publicity and hype of merchants, Qixi Valentine's Day has become one of the festivals for couples. Mainly close to the "Chinese Valentine's Day" theme of the promotion program, with the store promotion activities, to create a strong Valentine's Day consumption atmosphere.
Promotional activities:
Romantic Tanabata Lucky 77
From August XX to XX, customers who have made a single purchase in 77 yuan in the supermarket on the first floor can participate in the Valentine's Day lucky draw with a single ticket on that day. These awards are:
First prize: a set of lovers' clothes (1 set)
Second prize: a box of chocolates (5 boxes)
Third prize: a bag of soul mates (20 packs)
Participation Award: Voucher receives balloons 1 piece (1000), which can be accumulated for up to 3 times.
Cost: a set of chocolates for lovers 100 yuan, 5 boxes of 40 yuan =200 yuan's soul mate, 20 packages of balloons = 100 yuan, 10 package of 20 yuan =200 yuan, total: 600 yuan.
Number of products in the poster: front and back of the poster (first floor store)
Header: Theme+Activity
Fresh 20 sku grain and oil blending 10 sku special edition 7 sku snack food 8 sku daily chemical 8 sku home 8 sku home textile 8 sku+ promotions.
The product options of each department should be selected according to the above promotion scheme. The price of individual sensitive products should be low to attract tourists. If there is a product with no theme, the poster will not be published.
Poster production time requirements: (electronic version) XX photo -XX drawing -XX typesetting -XX proofreading -XX afternoon finalization -XX evening finished products arrive at the store XX-XX distribution -XX poster opening. Number of posters: 5000.
The cost is 50,000 yuan, and 2 yuan = 1 10,000 yuan.
Selected five planning cases of Valentine's Day activities on Qixi. 5.1. Overall thinking
Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make great publicity and hype every year, and Qixi Valentine's Day has become one of couples' festivals. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Second, the activity time:
Third, the layout of the store.
In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.
Fourth, activity planning.
(1) diamond decoration part
1, subject
A century-old shop, a century-old friendship-200xx Diamond Festival
[Theme Interpretation] The theme of this activity is "A century-old shop?" "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the brand reputation advantage of the competitiveness of gold jewelry stores in XX shopping mall, and attracting target consumers with good faith blessing.
2. Activity planning
The Diamond Festival lasts from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.
The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.
Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.
77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.
Step 3 show creativity
Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.
(2) Full-court activities
1, full-court theme activities
(1) activity theme
Romantic Tanabata, Lucky 77
-77 romantic gifts worth more than RMB 100, on a first-come-first-served basis.
(2) Activity planning
In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.
(3) prizes
Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.
(4) Prepare publicity materials
① Design and production of KT version
(2) The activity rule is water marking.
(4) tables and chairs needed for the activity venue.
2. Other promotional activities
(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, buy a Valentine's Day gift coupon and send a crosstalk couple package as long as you arrive in 770 yuan.
(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, so as to transmit romantic affection to lovers who live apart in the two places.
(The above two offers cannot be enjoyed at the same time)