The positions to be set up in the marketing department include: marketing director, sales director, customer relationship director, marketing manager, design director, information manager, etc.
(1) Responsibilities of the Marketing Department: The specific responsibilities are:
1, comprehensively plan, arrange and manage the work of the marketing department;
2. Formulate annual marketing strategies and plans, formulate market plans and budgets and supervise their implementation;
3. Coordinate the cooperation between departments and other departments;
4, guide, check and control the implementation of the work of the department;
5. Formulate advertising strategies and annual, quarterly and monthly advertising expense plans;
6. Make a scientific forecast and analysis of the market, and make preparations for product development, production and marketing;
7. Plan the commercial operation of products together with R&D, production, procurement, finance and other departments; Formulate new product listing plans and budgets and supervise their implementation;
8. Be responsible for organizing and implementing the inspection of business systems and branches.
9. Complete other tasks assigned by company leaders.
(2) Responsibilities of the head of the business department 1. Grasp the industry information and gain insight into the industry development trend.
2. Seek commercial information of products through legal means; (It mainly refers to the data status, marketing strategy and tactical essentials of competing products. )
3. Master the information about the circulation of the products of this enterprise in the channel.
4. Understand and master the information status of this enterprise, and make a comparative analysis with competitors.
5. Analyze and report the original important information in time, and be able to handle certain daily work scheduling.
6. Accept the order information and confirm the order according to the sales policy plan.
7. Carry out the delivery operation according to the official order, and issue the delivery task to the delivery unit.
8, reasonable assembly of goods, reduce transportation costs.
(3) Customer Relationship Supervisor 1 Responsibilities, timely and accurately handle customer complaints and problems existing in product maintenance;
2. Establish customer files and do a good job of telephone call back;
3. Summarize the problems existing in the company's products and services in time, write a report and put forward suggestions for improvement;
4. Investigation and analysis of customer satisfaction and formulation and implementation of corrective measures;
5. Archive and update customer data;
6. Complete other tasks assigned by the department manager.
(4) Responsibilities of Marketing Manager 1. Lead and organize all members in the department to formulate the company's annual marketing objectives and overall marketing work plan.
2. Formulate the annual marketing plan and budget, supervise the launching process and timely evaluate and adjust it.
3. Cooperation between the jurisdiction and other departments.
4. Negotiate with the commodity department and the sales department, and formulate a reasonable brand promotion plan in combination with market conditions.
5. Negotiate with the development and sales departments, and formulate a reasonable and forward-looking personalized brand (product) development plan in combination with market conditions.
6. Cooperate with sales department to design and improve distribution channels and channel policies.
7. Assist the sales department to implement the overall marketing work, and monitor and evaluate the process and results.
8. Plan and promote the customer service plan (membership plan) and promotion activities, and monitor and evaluate the work process and results.
9. Evaluate the work of the department and the credibility and performance of the personnel in the department, and be responsible for the internal personnel deployment.
10. Recruit, train and cultivate marketing personnel to reserve talents for the company's development.
(v) Design Director 1. Make the company's annual design and production plan.
2. Be responsible for the CIS system planning of each brand of the company, the corresponding brand color application scheme and visual application management.
3. Responsible for the store design of specialty stores and shopping counters and the corresponding shelf and prop configuration scheme.
4, responsible for the design and production of various advertising, promotional activities required POP.
5, production cost budget and control.
6. Supervise the work of outsourcing units.
7. Responsible for the implementation of various promotion programs, supervise the implementation of the programs, and evaluate the implementation effect.
8. According to the actual needs, formulate the safe inventory of shelves, props and accessories, and regularly submit a reasonable demand plan for shelves and props to ensure the timely supply of shelves and props.
9, strictly control the outlets shelves, props and accessories recipients, to prevent loss.
10, timely convey the installation and decoration process documents and notices issued by the company to all sales outlets, and guide the outlets as required.
1 1. Put forward rectification suggestions for outlets that do not meet the requirements or violate company regulations. Responsible for the aftermath of the cancellation of outlets after approval.
12. Report the production expenses, outlets, shelves, props and other accounts required by customers every month, and summarize the work.
(vi) Information Administrator 1. Establish and improve the company's marketing information system, and formulate the collection, collation, analysis, exchange and confidentiality system of internal information and market intelligence.
2. Query and analyze the monthly, quarterly and annual purchase, sale and storage of the company's products, and provide the basis for sales and production decisions for the department and company leaders.
3. Daily management, maintenance, data input and transmission of headquarters computer information system, as well as system data maintenance, commodity classification maintenance, single product data maintenance and dealer data maintenance and management.
4. Provide accurate sales reports of products such as inventory, sales volume and sales progress to the marketing director every month.
5. Timely reflect the purchasing plan/resource allocation plan of each regional market every day.
6. Strictly control the sales expenses together with the marketing finance, and report the situation to the marketing director in time.
7. Track business processes at any time to realize clear control of accounts receivable.
8. Keep abreast of sales and inventory at all sales levels.
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