Origin: Germany

Founder: Hugo Boss

Place of registration: Mezingen, Germany

Brand line: Hugo Boss brands are divided into Boss-Hugo Boss, Hugo-Hugo Boss and Baldessarini-Hugo Boss. The three brands mainly deal in men's and women's clothing, perfume, watches and other accessories.

The consumer group positioning of Boss brand is urban white-collar workers, which is subdivided into black label series with formal clothes as the main, orange label series with sportswear as the main and green label series with outdoor functional clothing as the main.

Hugo Boss is a clothing series for young people. Its design is avant-garde and fashionable, and it uses the latest fabrics to make clothes, which is suitable for young men who are chasing fashion.

Baldessarini brand is the most advanced and exquisite suit series of Hugo Boss Group. It uses the highest quality fabrics for successful men with extraordinary taste, and its design and production are also the most sophisticated and luxurious.

Hugo Boss's style is based on the traditional image of Europe and has a strong German flavor. It never goes with the flow, its design is restrained and elegant, without melodramatic details and unnecessary accessories, but it pays attention to social recognition. Hugo Boss has always maintained the first-class level of Europe's largest men's wear manufacturer in terms of texture and workmanship.

At present, Hugo Boss has opened stores in more than 0/00 countries and regions around the world. Its products have always been highly respected for their quality, taste and luxury temperament. In addition to men's wear, Hugo Boss has also developed a women's collection. Glasses, perfumes, watches, shoes, leather goods and other brands have also been recognized by the market for their excellent quality.