1, brand positioning adjustment: Early summer live broadcast hopes to adjust brand positioning through renaming. As a world-famous brand, Apple has strong brand influence and recognition. Therefore, the live broadcast in early summer hopes to use Apple's brand effect to enhance its popularity and influence and attract more users and audiences.
2. Better user awareness: As a well-known brand, Apple has a high user awareness. In early summer, the live broadcast was renamed as Apple Live, hoping to better establish contact with users and improve their awareness and loyalty.