The previous generation BMW 3 Series introduced the station wagon to the China market, but failed to gain much recognition from consumers in the market. In addition to the small target customer base at that time, the high price was also the reason for its poor performance. 20 13 The official price of the previous generation 3 Series Travel Edition listed at Chengdu Auto Show is as high as 399,600 yuan, which is 60,000 yuan higher than the domestic 320i with the same configuration.
Different from seven years ago, the reduction of tariffs and the increasingly fierce competition in the auto market have kept the price of imported cars down, and also ushered in the development spring of station wagons. Audi A4, the old rival of the 3 Series station wagon? The official selling price of Avant has been as low as 3,465,438+0.8 million yuan. Although the price of mercedes benz c-class station wagon is slightly higher, it is only 360,800 yuan, and the second-line luxury brand Volvo V60 is only 339,900 yuan. Just look at the pricing of competitors at the same level. There is no reason for the new generation 3 Series station wagon to sell to nearly 400,000, because the domestic X3 is only 389,800.
How much does it cost to import a new 3 series station wagon? Kitten thinks the 3 Series GT that will be delisted soon is a good reference. In the German market, the starting price of the 3 Series GT is 465,438+0.6 million euros, and the 3 Series wagon is 38.05 million euros, which is 8.5% cheaper than the former. In the China market, the starting price of the 3 Series GT is 359,800 yuan; Based on the 3 Series GT, it is estimated that the price of the new 3 Series imported by Kitten may be 329,800 yuan, which is lower than that of Audi A4? Avant and mercedes benz c class station wagon.
Because they are the same series of cars, the difference between the 3 series station wagon and the car is only behind the C-pillar. Although it is a station wagon design, it still gives people a sense of movement. Attractive waistline and slender body, its visual effect is even sexier than sedan version.
In terms of body size, the length, width and height of the new 3 series station wagon are 4709mm, 1827mm and 1440mm respectively, and the wheelbase is 2851mm; ; Compared with 4709mm, 1827mm, 1435mm and 285 1mm of German cars, the height of the car body is different. According to official data, the front head space of station wagon is better than that of cars, which is also what consumers like; But its rear head space is 3mm less than that of the sedan version.
In terms of power system, the gasoline models provided by the new German version of the 3 Series wagon are 3 18i, 320i, 330i, M340i and so on. Except M340i, the other three models all use 2.0T engines, with maximum power 1 15kw and maximum torque of 250Nm and 320i. M340i adopts a 3.0T engine with a maximum power of 275kw and a maximum torque of 500Nm. The automatic transmission model matches the 8-speed automatic gearbox. In addition to the front rear-wheel drive models, the 330i also has four-wheel drive models, while the high-end M340i only provides four-wheel drive models. Considering that the entry-level model of mercedes benz c-class station wagon sold in China market is only equipped with 1.5T engine, Kitten thinks that 3 18i is likely to be imported into China market. The M340i with outstanding performance should also be launched at the same time to make up for the regret that the domestic 3 Series has no high-end 3.0T models. In terms of power output and performance, M340i and Mercedes-Benz AMG? c？ 43? 4MATIC is evenly matched; The acceleration time of 0~ 100km/h is 4.5s for the former and 4.7s for the latter. ..
Kitten Heart Blue View:
Although it is difficult for station wagons to become the mainstream of China market in a short period of time, with the post-80s and post-90s without car plots gradually becoming the main consumer in the automobile market, the overall share of station wagons is expected to be greatly improved. In addition to the changes in consumer demand, lowering the price threshold and narrowing the price gap with the sedan version will also help to increase the sales of station wagons. From the product characteristics, the kitten thinks that the new BMW 3 Series station wagon is a luxury car with both sports and practicality.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.