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Brand Positioning of Xingyue Island Wedding Theme Park
Others build hotels, our dream of making love! Driven by dreams, Xingyue Island Wedding Theme Industrial Park was established on 20 12.

Xingyue Island Wedding Theme Park is a supporting project developed by Kaifu District Government of Changsha, and it is also a pearl of Han Hui Scenic Area. The project theme is in line with the development concept of Kaifu New District.

Taking the wedding industry as the breakthrough point, Xingyue Island fully taps local culture and other resources through supporting leisure projects, and forms a comprehensive wedding theme park integrating celebration, leisure, sightseeing and industry, thus promoting the construction of new countryside and urban and rural areas as a whole and realizing the leisure holy land under the national prosperity.

The next five years will be a bumper harvest year for the wedding industry, and Xingyue Island is committed to becoming the largest five-star wedding theme park in Hunan and even China.

Short-term goal: based in Changsha, radiate Hunan wedding theme industrial park, and form a business card demonstration effect of large-scale festivals, celebrations and sightseeing, wedding activities and leisure vacations.

Medium and long-term goals: effectively promote the development of catering, accommodation, shopping, culture and other industries, promote the deepening of brand, processing industry and chain industry, promote the transformation of rural industrial structure in the region, and build an AAAA-level cultural tourism theme park.