Visually, two explosion boxes with different colors are used to highlight the promotion information, so that consumers can feel at a glance that there are two major benefits, and welfare II is equipped with larger food pictures to increase directionality and visual impact.
The poster above seems to meet many principles needed in design, such as contrast, including size contrast, font contrast, graphic contrast, color contrast, point-line-surface contrast and so on.
Another example is balance, and the composition of the poster is also very balanced; The information is clear and easy to read, the typesetting has a clear and concise visual process, and the information level is also very clear, making it easy to read; Then the whole is clean and concise, and there are even some good details.
The name poster originated in Shanghai and is a way of publicity. In the past, posters were used in plays, movies and other performances and activities. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea".
Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama.
Regular posters usually include the nature, organizer, time, place and other contents of the event, which are mostly used in film and television dramas and new product promotion, and are integrated by using elements such as pictures, words, colors and space.
Poster design is one of the manifestations of visual communication, which attracts people's attention at the first time through the composition of the layout and gets instant stimulation. This requires designers to combine the elements of picture, text, color and space completely and show people the propaganda information in an appropriate form.
The name poster originated in Shanghai. The word poster has evolved to 20 13, and its scope is not only the special poster for professional drama performance.
Like advertising, it has the characteristics of introducing an object and an event to the masses, so it is also an advertisement. Poster is a very common form of poster, which requires concise language and novel and beautiful form.
Please tell the advantages and disadvantages of these two posters. The first advantage: fresh color, reasonable and clear layout and clear text. Disadvantages of the first picture: the title text is slightly small and not prominent enough. The QR code is too low and there is a blank on it. Why not move up a little? The overall layout is slightly repetitive and a bit vulgar. Advantages of the second picture: obvious color contrast, prominent title theme, reasonable and clear layout, and layered text and illustrations. The second disadvantage: the single color of the text can be used to highlight some pursuits on a dark background. For example, the title can be changed to department, so that the text has color levels and is not too monotonous.